Set up Workbench administration
A Workbench Administrator is responsible for managing user access for the organization. Each organization must designate a Workbench Administrator to enroll in the Apple Developer Program, then link their Apple News channel to App Store Connect.
Apple Developer Program: An active Apple Developer Program membership is required to enable advertising on Apple News. Go to the Apple Developer Program website, click Enroll, and sign in to your Apple Account.
App Store Connect: Once your Apple Account is enrolled in the Apple Developer Program, you’ll gain access to App Store Connect. This will provide you with tools to manage agreements, tax, banking information, and sales reports. If your organization has a designated Team Agent with membership to the Apple Developer Program, the Team Agent can grant you access to App Store Connect.