Use Actions in your Showcase in Apple Business Connect
Actions allow customers to directly engage with an offer, promotion, or message. The Actions listed below are available in Apple Business Connect when creating and publishing a Showcase. Each location can have a different Place Card, and each Place Card can have different Action types.
Additional features are:
By default, Maps preselects an action button for your Place Card if one is available.
You can select which action button to promote on your Place Card, if more than one action button is available.
An Action can’t be deleted or modified; however, you can revert to the Maps default at any time.
If you would like to remove an action button, you must contact the app provider directly to request an update.
If your selected action button becomes unavailable, it reverts to the Maps default.
Select the most relevant options to drive the intended interactions with customers, including but not limited to:
Action | Description | Link to page in iPhone User Guide | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
Add Photos | This button appears and, when tapped, adds the photo a customer selected to their Photos app. | ||||||||||
Add to Favorites | This button appears and, when tapped, adds the specified location to the customer’s Favorites. | ||||||||||
Add to Guide | This button appears and, when tapped, adds the specified location to the customer’s My Guides. | ||||||||||
Call Now | A Call button appears for the specified location and prompts the customer to call it. | ||||||||||
Get Directions | A Directions button appears and, when tapped, provides driving, walking, transit, cycle, and rideshare directions to the specified location’s address. | Use Siri, Maps, and the Maps widget to get directions on iPhone | |||||||||
Rate Us | The Rate this Place button appears and, when tapped, lets the customer rate the following for the specified location: Overall rating, Food & Drink, Customer Service, and Atmosphere. | ||||||||||
Save as Contact | Saves the specified location in the Contacts app on the customer’s device. | ||||||||||
Share this Place | A Share button appears and, when tapped, opens the share sheet so the customer can share the specified location information through the standard share methods, such as AirDrop, Messages, Mail, and more. | ||||||||||
Website | A Website button appears and, when tapped, opens the website of the brand or the specified location in the customer’s preferred web browser. | ||||||||||
You can also use Custom Action Links in your Showcase. For more information, see About Custom Action Links and Manage Custom Action Links.