Apple Business User Guide
- Welcome
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- Intro to Configurations
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- AirDrop configuration
- AirPlay configuration
- AirPrint configuration
- App Access configuration
- Apple Intelligence & Siri configuration
- Application Layer Firewall configuration
- Certificate configuration
- Content Caching configuration
- Custom configuration
- Data Management configuration
- Energy Saver configuration
- FileVault configuration
- Gatekeeper configuration
- iCloud configuration
- Lock Screen configuration
- Password and Screen Unlock configuration
- Software Update configuration
- VPN configuration
- Web Clip configuration
- Web Filter configuration
- Wi-Fi configuration
- Edit a configuration
- Apply Blueprints
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- Glossary
- Document revision history
- Copyright and trademarks
Action URL standards and guidelines in Apple Business
Apple protects the privacy of users while providing meaningful insights for businesses. Urchin Tracking Modules (UTM) are a common framework for identifying traffic sources and campaign metrics based on bits of text data found in a website URL.
Actions support a variety of website parameters for use with analytics. Approved parameters for Actions include:
Source = Apple Maps
Campaign ID =
UTM_source
UTM_medium
UTM_campaign
UTM_term
UTM_content
Prohibited parameters for Actions include:
GCLID parameters
Login trackers or Single Sign-on (SSO)
Tokens
In addition to including UTM parameters in your Actions, you can see how they’re performing in the insights section. Insights help you gain a deeper understanding of how people find your brand’s location, and what they do after they find it. See Use insights for a single location or Use insights for multiple locations.