Apple Platform Deployment
- Welcome
- Intro to Apple platform deployment
- What’s new
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- Accessibility payload settings
- Active Directory Certificate payload settings
- AirPlay payload settings
- AirPlay Security payload settings
- AirPrint payload settings
- App Lock payload settings
- Associated Domains payload settings
- Automated Certificate Management Environment (ACME) payload settings
- Autonomous Single App Mode payload settings
- Calendar payload settings
- Mobile payload settings
- Mobile Private Network payload settings
- Certificate Preference payload settings
- Certificate Revocation payload settings
- Certificate Transparency payload settings
- Certificates payload settings
- Conference Room Display payload settings
- Contacts payload settings
- Content Caching payload settings
- Directory Service payload settings
- DNS Proxy payload settings
- DNS Settings payload settings
- Fonts payload settings
- Domains payload settings
- Energy Saver payload settings
- Exchange ActiveSync (EAS) payload settings
- Exchange Web Services (EWS) payload settings
- Extensible Single Sign-on payload settings
- Extensible Single Sign-on Kerberos payload settings
- Extensions payload settings
- FileVault payload settings
- Finder payload settings
- Firewall payload settings
- Fonts payload settings
- Global HTTP Proxy payload settings
- Google Accounts payload settings
- Home Screen Layout payload settings
- Identification payload settings
- Identity Preference payload settings
- Kernel Extension Policy payload settings
- LDAP payload settings
- Lights Out Management payload settings
- Lock Screen Message payload settings
- Login Window payload settings
- Managed Login Items payload settings
- Mail payload settings
- Network Usage Rules payload settings
- Notifications payload settings
- Parental Controls payload settings
- Passcode payload settings
- Printing payload settings
- Privacy Preferences Policy Control payload settings
- Relay payload settings
- SCEP payload settings
- Security payload settings
- Setup Assistant payload settings
- Single Sign-on payload settings
- Smart Card payload settings
- Subscribed Calendars payload settings
- System Extensions payload settings
- System Migration payload settings
- Time Machine payload specifics
- TV Remote payload settings
- Web Clips payload settings
- Web Content Filter payload settings
- LDAP payload settings
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- Declarative app configuration settings
- Authentication credentials and identity asset settings
- Calendar declarative settings
- Certificates declarative configuration
- Contacts declarative configuration
- Exchange declarative configuration
- Google Accounts declarative configuration
- LDAP declarative configuration
- Legacy interactive profile declarative configuration
- Legacy profile declarative configuration
- Mail declarative configuration
- Passcode declarative configuration
- Passkey Attestation declarative configuration
- Screen Sharing declarative configuration
- Service configuration files declarative configuration
- Software Update declarative configuration
- Subscribed Calendars declarative configuration
- Glossary
- Document revision history
- Copyright
![](https://help.apple.com/assets/664256E0F9FFA26F690A0B01/664256E3F9FFA26F690A0B07/en_GB/312766e3df7f57c1f549da2dab216b36.png)
Distribute Unlisted Apps to Apple devices
If you’re developing or working with an app developer to create an app that’s organisation specific — for example, one that’s used as an employee resource or sales tool, or developed for a special event or a research study — it may be a good candidate for unlisted app distribution.
You can leverage Unlisted Apps to distribute limited-audience apps in specific use cases that aren’t adequately addressed by:
Public apps on the App Store
Custom Apps through Apple School Manager, Apple Business Manager or Apple Business Essentials
Other distribution methods
Unlisted Apps are still published through the App Store but are discoverable only with a direct link. These apps don’t appear in any App Store categories, charts, search results or other app-related listings. Unlisted Apps are considered hidden but not private. Apple suggests having a mechanism within the app to prevent unauthorised users.
Important: Unlisted Apps aren’t an alternative to TestFlight for beta testing apps.