Security

Business Chat

Business Chat is a messaging service that enables users to communicate with businesses using the Messages app. Only users can initiate the conversation, and the business receives an opaque identifier for the user. The business doesn’t receive the user’s phone number, email address, or iCloud account information. When the user chats with Apple, Apple receives a Business Chat ID associated with the user’s Apple ID. Users remain in control of whether they want to communicate. Deleting a Business Chat conversation removes it from the user’s Messages app and blocks the business from sending further messages to the user.

Messages sent to the business are individually encrypted between the user’s device and Apple’s messaging servers. Apple’s messaging servers decrypt these messages and relay them to the business over TLS. Businesses’ replies are similarly sent over TLS to Apple’s messaging servers, which then reencrypt the message to the user’s device. As with iMessage, messages are queued for delivery to offline devices for up to 30 days.

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Apple Platform Security

Business Chat