Add an image in Pages on Mac
You can add photos, graphics, and SVG images to any page and replace media placeholders with your own images. You can add images from a photo library, drag them from a website or from the Finder, generate them from a text description, or take a photo with a nearby iPhone or iPad.
You can also add premium images from the Content Hub to your document. Click 
in the toolbar, click an object category in the top of the dialog, then click a premium image to add it to the document. Anyone can use premium Content Hub images, but you need to subscribe to Apple Creator Studio to remove watermarks from them. To learn more, see Learn more about Apple Creator Studio.
Tip: If you have a Mac with M1 or later, you can use Image Playground with Apple Intelligence* to create fun, original images based on a description and suggested concepts. You can also easily adjust the style and make changes to match text on a slide. Select the text or image you want to work with, Control-click your selection, then click Add to Playground. You can also click 
in the toolbar, then click Image Playground. To learn more about Apple Intelligence, see the Mac User Guide.
Add or replace an image
Go to the Pages app
on your Mac.Open a document, then do any of the following:
Drag an image from your computer or a webpage to a media placeholder or anywhere else on the page.
Click
in the bottom-right corner of a media placeholder, navigate to the image you want to use, then double-click the image.Click
in the toolbar, click Choose Photos or Videos, navigate to the image you want to use, then click the image.Click the image you want to replace, then in the Format
sidebar, click the Image tab. Click Replace, navigate to the image you want to use, then double-click the image. The new image retains the dimensions of the original.
If you can’t replace an image on a page, the image may be locked or grouped, or it may be a section layout object.
Generate an image from a text description
If you are subscribed to Apple Creator Studio, you can use Image Generation to create a custom, high-resolution image from a text description.
This feature is not available in all countries and regions. To learn more, see About Apple Creator Studio.
Go to the Pages app
on your Mac.Open a document, then click
in the toolbar.Select the style, view, and aspect for the image you want to create in the Generate an Image window.
Type or paste a text description of the image you want to generate in the text field, then click
.An image based on your text description and selections is generated.
To edit the image, use the the controls at the bottom of the screen or type in the text field, then click
.To start over, click
.Do one of the following:
Save the image: Click
, then choose where you want to save the image.Add the image to the document: Click the Insert button.
Note: If you are asked to send the image, select Allow Once or Always Allow.
Important: Image Generation is subject to usage limitations. To check your usage status, choose Pages > Intelligence Features > Show Usage Status.
Create a media placeholder
You can add a media placeholder (to which you can add an image, video, or audio file) to a document. Using a media placeholder lets you easily replace media without disturbing other elements on the page.
Go to the Pages app
on your Mac.Open a document, then add an image to a page.
Click the image to select it, then choose Format > Advanced > Define as Media Placeholder (from the Format menu at the top of your screen).
You can format the image to match the way you want the document’s images to look. For example, you can add a mask or border, rotate the image, or change its size.
Take a photo or scan with iPhone or iPad and add it to a document
If you have your iPhone or iPad nearby, you can use it to take a photo or scan and insert the image directly into your document on your Mac.
Note: To make sure your Mac, iPhone, or iPad supports this feature, see the Apple Support article System requirements for Continuity.
Go to the Pages app
on your Mac.Open a document, then go to the page where you want to add the photo or scan.
Click
in the toolbar, then choose Take Photo or Scan Documents below your device name.On your iPhone or iPad, do one of the following:
Take a photo: Tap
, then tap Use Photo (tap Retake to retake the photo).Scan a document automatically: Position the document in view of the camera to automatically capture the page, crop it, and correct its perspective. To insert the scan in your document, tap Save.
Scan a page manually: Tap
, then drag the frame to adjust the area you want to scan. Tap Keep Scan, then tap Save.
Drag the image to move it, or drag any selection handle to resize it in your document.
Note: If you scan more than one item, only the first one appears in your document.
If you can’t replace an image or other object
If you can’t replace an object on a template, the object may be locked or it may be a section layout object. To make it editable, do the following:
Select the object; in the Format
sidebar, click the Arrange tab; then click Unlock.Select the object, then choose Arrange > Section Layouts > Make Layout Objects Selectable (from the Arrange menu at the top of your screen).
Add an image description
You can add a description to any image in your document. Image descriptions are read by assistive technology (for example, VoiceOver) when someone uses that technology to access your document. Image descriptions aren’t visible anywhere in your document.
Go to the Pages app
on your Mac.Open a document, click the image to select it, then click the Image tab in the Format
sidebar.Click the Description text box, then enter your text.
If you export your document as a PDF, image descriptions are still readable by assistive technology. See Convert to Word, PDF, or another file format.
To add descriptions to the images in an image gallery, see Add an image gallery. To add a caption to your image, see Create a caption for an image or other object.
To work with multiple images at the same time, Shift-click the images.
Tip: You can also break apart SVG images into shapes, then edit them individually. To learn more, see Combine or break apart shapes.