Assign apps to devices in Apple Configurator on Mac
You can assign apps—including newly assigned apps and app updates—to devices, even if the App Store is disabled. Apps purchased through volume purchasing can be assigned to devices in any country in which the app is available on the App Store.
Can be assigned to:
Apps purchased using volume purchasing
Note: Anyone using the device has access to the apps added. You can reassign an app to a different device if necessary.
Apps personally purchased with your Apple ID
In-house enterprise app
To use Apple Configurator 2 to add apps, you must first sign in with an Apple School Manager or Apple Business Manager account that has permissions to buy apps and books or your personal Apple ID. See App Store account.
WARNING: If you’re using an older VPP account that’s already associated with an instance of Profile Manager, all app assignments from that association will be revoked. If your older VPP account is already associated with a third-party MDM solution, consult the MDM vendor before you sign in with the Apple ID associated with your VPP account or the Apple ID associated with a purchaser you specify.