Inventory and ad serving
When Google Ad Manager is enabled in Workbench, direct sold campaigns can use Supported ad types, formats, and tags. Apple News display ad inventory won’t be available in Workbench for direct sold campaigns. This ensures that Google Ad Manager can honor delivery guarantees.
Publishers will continue to be able to access Workbench to set up house campaigns and adjust ad settings for Apple News. House campaigns can be trafficked through either Workbench or Google Ad Manager. All ad formats for house campaigns are available for trafficking through Workbench.
To utilize specific ad types or ad formats in Workbench for direct sold campaigns, you’ll need to disable Workbench integration with Google Ad Manager for all channels from Workbench Ad Settings.
Ad serving priority
The line item type in Google Ad Manager will determine the serving priority in Apple News. If backfill is enabled and Google Ad Manager is enabled for a channel, the priority of ad serving is in the following order:
First: Publisher direct sold campaigns through Google Ad Manager (where line item type = Standard)
Second: Reseller backfill campaigns
Third: Publisher house campaigns through Google Ad Manager (where line item type = House)
Fourth: Publisher house campaigns through Workbench.
Fifth: Apple house campaigns
If you are running a creative that uses Custom Templates, note that AN Line Type of the creative will override any priority settings at the line level. It is recommended to match the AN Line Type at the creative level with the line type for the parent line.
Set up a forecasting pixel line item
Publishers can enable forecasting in Google Ad Manager by configuring a forecasting pixel line item. However, it’s important to note that Google Ad Manager is unable to take all Apple News delivery factors into account when producing forecasts. As a result, forecasts may vary significantly from actual supply.
Note that Google may charge a fee for using a forecasting pixel. Contact your Google representative for details.
Use the following steps to set up a forecasting pixel line item:
Sign in to Google Ad Manager.
Choose Delivery from the left menu, and click Orders.
Choose New Order and start entering the required information into the designated fields shown.
Enter the following information for New Line Item:
Inventory sizes: Select from available banner, video, and native ad unit sizes, as listed in Supported ad types, formats, and tags.
Note that forecasting pixel line items will work for supported video ads. You don’t need to add the Apple VAST Tag creative template to get a forecasting pixel line item to work.
Line Type: House (Priority: 16)
Start Time: Immediately
End Time: Unlimited
Goal: 100 percent of remaining impressions
Targeting: Include all Apple News ad units that you’ve created
Click Save.
Choose Creative from the left menu.
Click New Creative.
Click Standard creative template, then select Forecasting Pixel from the menu.
Click Continue and enter the required information into the designated fields.
Click Save.
Repeat steps 6-10 and create one new creative for each respective inventory size that has been created. Allow up to one month for the effects to be fully reflected within the Google Ad Manager forecasting tool.
Delivery frequency
All frequency cap durations shorter than 30 days are supported and have a one-month max duration. A non-persistent unique ID is shared with Google Ad Manager that has a 30-day TTL (Time-to-Live) and is refreshed on a user level every 30 days. This is because IDFA isn’t shared with Google due to Apple Privacy Policy.
In the UK, Apple publishers using Google Ad Manager 360 will have their ads served under Google’s Limited ads (LTD) category — which does not support frequency caps. For details, see Google’s Limited ads documentation.