Access Workbench reporting
You can review campaign performance and backfill revenue metrics in Workbench, or by using the Reporting API to view reporting data directly in your own system. Below are the steps needed to access reporting as outlined in Workbench reporting metric definitions. To request access to Apple News Ads API server, publishers must request and download the required API keys, tokens, and certification from Workbench, as outlined in the Reporting API for Apple News Publishers.
View campaign performance data in Workbench
You can view data for an entire campaign, for individual lines, or for individual ads included in a single campaign.
Sign in to Workbench.
From the top menu next to the Workbench logo, click the Reports tab.
You’ll see a list of your campaigns. Click any of the campaign names to view detailed performance metrics.
Performance data for a campaign will display in graph and table formats. To change which data is displayed in the graph, do either of the following:
To display data for a different metric, click the Show menu, then choose a metric.
To display data for two metrics at the same time, click the Show menu, then choose a metric. Next, click the Overlay menu and choose a second metric.
Data will typically take up to 24 hours to update on Workbench. The most recently updated information will be displayed in the lower-left corner of the Reporting sections.
You can view the performance data for a line, an ad, or a device by following these steps:
After you’ve signed in to Workbench, go to the Reports tab and select a campaign name to see detailed data for that campaign in graph and table formats.
To change which data is displayed in the graph:
Click the Show menu, then choose a different metric to display data for it.
Select or deselect the checkbox associated with a line, ad, or device in the table below the graph to display or hide data for that item. You can display data for up to 10 items at a time.
To view detailed data for a line or ad, click the item’s name in the table.
Click Ads to view data for all ads assigned to the line.
Click Devices to view line data by device type.
Click Conversions to view data about conversions achieved by the ad.
Click Content Views to view data about content views for the ad.
Click Video Views to view data about video views for the ad.
View revenue reporting in Workbench
You can view revenue performance aggregated for all your channels, or for specific channels.
Sign in to Workbench.
From the top menu next to the Workbench logo, click the Reports tab.
At the top of the Reports page, click the Revenue tab.
You’ll see a summary of impressions across all channels and below you can view detailed performance by channel, dates, countries, ad formats, devices and ad position within the graph.
To view detailed data within each dimension (listed above) click the Show menu, then choose a metric.
To view detailed data for a specific channel, click the channel name in the table below the graph.
A channel-specific revenue reporting page will provide performance across the same dimensions, allowing you to select metrics and add an overlay metric to the graphs.
Note that to view data for a specific time period, use the date fields, or click the menu and then choose a time period.
Time zones
Workbench reports all data in Coordinate Universal time (UTC/GMT). You can also change the default campaign time zone for your organization from within Account Settings on Workbench. See Manage account settings. Time zones can also be edited for individual campaigns during campaign setup.
Download Reports
You can download a .csv file reflecting the dimensions and criteria selected at any time, for campaign performance and revenue reporting. Simply click the Download Report link.