Select and purchase content in Apple Business Manager
You can purchase apps and books through the Apps and Books Store in Apple Business Manager. You can also purchase Custom Apps and Unlisted Apps, which are tailored to your organization’s specific needs from developers you work with directly.
Note: You must set up your payment method before you can obtain app licenses, even if they are free.
Search for an app or book
In Apple Business Manager
, sign in with a user that has the role of Administrator or Content Manager.Tap Apps and Books
in the sidebar, then search for an app or book in the search field. See How to search.Select the app or book from the list.
Purchase licenses
In Apple Business Manager
, sign in with a user that has the role of Administrator or Content Manager.Select the app or book in the search results list that you want to purchase.
Select the location where the app or book licenses will be initially assigned.
Enter the number of licenses, and if necessary, change the payment method, then tap Buy.
Availability of app licenses depends on the amount purchased. If you purchased:
5000 licenses or fewer, they are immediately processed
5001 to 19,999 licenses, they are processed daily after 1:00 p.m., Pacific time
20,000 licenses or more, they are processed daily after 4:00 p.m., Pacific time
Purchase app codes
In certain cases, you may want to purchase redemption codes. These codes can be redeemed by users to get apps, which are then owned by that user’s Apple ID. Redemption codes can be distributed only to users within the same country or region as your organization. For example, users in Canada will be unable to redeem content codes provided by an organization that enrolled in Apple Business Manager with an address in the United States. Redemption codes aren’t available in South Korea.
Important: Codes, once redeemed, can’t be reassigned to other users.
In Apple Business Manager
, sign in with a user that has the role of Administrator or Content Manager.Tap Apps and Books
in the sidebar, then search for an app or book in the search field. See How to search.Select the app from the list.
Select Redemption Codes from the License Type pop-up menu, enter a quantity, then tap Buy.
You can also download redemption codes from your purchase history under Apps and Books in Preferences.