iTunes U User Guide for web
Allow requests in iTunes U for web
When you are ready to share your private course and allow students to request enrollment, enable course enrollment and then use the Admin | Enrollment pane to share your course enrollment code with your students. When a student enters a course enrollment code in iTunes U on iOS or taps on the course shortcut link from their iPad, iPhone, or iPod touch, you receive their enrollment request and can view, approve, or block their request.
Allow students to request enrollment
In iTunes U for web, click the Students cell for your course in the dashboard.
Click Admin > Admin, then click Enrollment.
For all courses except managed courses, a course image is required before students can enroll. Use the Admin | Course Settings pane to add a course image.
Click “Enable course enrollment”.
You can also click “Auto-Approve enrollment” to specify you want to enroll students immediately, without approving each one individually.