Watch Now in the Apple TV app
The Watch Now screen in the Apple TV app is the place to start watching movies and TV shows (not all content is available in all countries or regions). Find what you want to watch, add it to your Up Next list, then start watching.
Note: Not all devices support on-device transactions, so you may not be able to buy, rent, or subscribe to shows or channels directly. However, you can sign in with your Apple ID to watch items you’ve already purchased, rented, or subscribed to on other devices.
Open the Apple TV app on your smart TV, streaming device, or gaming console.
Navigate to Watch Now.
The Up Next row displays content you’ve added to Up Next, including content you’ve started watching but haven’t finished.
Scroll down to view recommended TV shows and movies—including collections hand-picked by experts as well as dedicated categories based on your viewing history.
Select an item to see its rating, description, available channels, and purchase or rental information.
Play a movie or TV show
When you find what you want to watch in the Apple TV app , select it, then do any of the following:
Play the item: Select Play. (The Play button is available for free content, content you’ve already purchased, or content on Apple TV channels you subscribe to.)
Subscribe to Apple TV+: Select the subscription button, then follow the onscreen instructions.
Subscribe to an Apple TV channel: Select the subscription button, then follow the onscreen instructions.
Buy or rent a movie: Select Buy, or Rent, then select the option you want and confirm your purchase or rental. For details, see Pick a movie or TV show to watch.
Buy a TV show episode or season: Select Buy, then select the option you want and confirm your purchase. For details, see Pick a movie or TV show to watch.
See what’s up next
The Up Next row displays content you’ve already started to watch or plan to watch.
In the Watch Now screen of the Apple TV app , navigate to the Up Next row, then navigate left or right to see shows you’ve recently watched or added to Up Next.
Shows and movies appear in the order you’re most likely to want to watch them. For example, when a TV episode is finished, the next episode automatically appears in Up Next. And if you’ve already caught up on a show, whenever a new episode becomes available, it immediately shows up in the beginning of the Up Next row.
If you have a Mac, iPhone, iPad, or iPod touch and are signed in with the same Apple ID you use for the Apple TV app, your viewing progress and episode selection stay in sync in the Apple TV app on those devices. For example, you can start watching a show on your Apple TV app and finish watching it on iPad, or vice versa.
Add a movie or TV show to Up Next
In the Watch Now screen of the Apple TV app , select an item to see its rating, description, available channels, and purchase or rental information.
Select Add to Up Next.
The Add to Up Next button changes to In Up Next, indicating that the item is added.
Remove an item from Up Next
In the Watch Now screen of the Apple TV app , select In Up Next. (If you don’t see the In Up Next button, first select the item in the Up Next row.)
Start watching from Up Next
In the Watch Now screen of the Apple TV app , highlight an item in the Up Next row, then press the center or play button of the smart TV or device remote.
If the item is not available to play immediately, follow the onscreen instructions.
Press the back button of the smart TV or device remote to see playback options.
Press the back button again to return to Watch Now.