Advertising Guide
Ads on Apple News
- Welcome
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- Ad specifications for Apple News
- Ad identifier
- Supported Apple News ad formats
- Supported Apple News ad formats for Google Campaign Manager
- Standard, double, large, and MREC banner specs
- Interstitial specs
- Direct response template specs
- Carousel specs
- Subscription (template) specs
- IAB banner specs
- Pre-roll video ad specs
- Outstream video ad specs
- Sponsored content (native) ad specs
- Google Campaign Manager technical specs
- Third-party ad tag technical specs
- VAST tag technical specs
- Testing ads
- Rendered display information
Third-party reporting
Apple bases its campaign delivery and pacing on impressions. There may be variances when comparing third-party reporting metrics because viewability standards may vary among third-party vendors. Reporting metrics include:
Requested impressions: When an initial request is made through the Apple proxy to a third-party server.
Video impressions: When at least 50% of the video ad is displayed and playing on-screen for at least two continuous seconds.
Impressions: When at least 50% of the banner is fully displayed on screen for one second or more.
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