Create your first Showcase in Apple Business Connect
A Showcase is a module on the Place Card that allows you to highlight new items, deals or sales, or other promotional content, and include a call to action for a customer to select. Showcases are dynamically presented on the Place Card, and they’re specific to a location and time period (for example, 30 days). You can create your own Showcase or you can have a Third-Party Partner create them for you.
A Showcase can contain a headline, a body, an image, and a call-to-action (CTA) button. The Showcase CTA button can also contain a link to promote a specific opportunity for your customers. The CTA button opens a registered experience on the Place Card. Some Actions are available only through the Business Connect API.
Note: Not all languages are supported for Showcases. See Language lists for Showcases.
Showcase requirements
Showcases must:
Adhere to the Photo and text standards and guidelines.
Be approved by Apple.
Showcase expirations
Showcases are designed to highlight something new related to each location for your brand to keep your customers coming back. A current Showcase expires 30 days after it first appeared.
Scheduling Showcases for the future
You should plan Showcases in advance, so customers are always see something new each month. If you have more than one location, you can use the same Showcase for each location, or a different one, depending on your brand strategy.
Important: Because Apple reviews each Showcase, plan at least 3 calendar days before you want the Showcase to go live. Editing a Showcase while it’s in review may delay its approval.
Create your first Showcase
If you’re not already signed in to Apple Business Connect, sign in with a user that has the role of Administrator.
If you’re the administrator for more than one company, select the appropriate company from the Company list
.Select Locations
in the sidebar, then search for and select the location.Select Showcases, then select Create.
Select Add to add a photo, adjust the size as necessary, enter alternative (alt) text, limited to 100 characters, then select Crop.
Alt text is for customers who may be unable to see the image.
Add the following:
Header: The headline for your Showcase (limited to 38 characters).
Body: A description of the offer or the event (limited to 100 characters).
Action: See Use Actions in your Showcase.
Note: Custom Actions may also appear as an option.
If necessary, select
next to Languages, then select a language and add header and body content for each language. Repeat this step for all languages you want to appear.The default language for a Showcase is based on the location.
Add a start date and end date for this Showcase.
Showcases can run for up to 365 days. The default is set for 90 days.
Select Send.
Your Showcase is sent to Apple for review. The review process can take up to 3 calendar days.
Important: If any content is rejected by Apple for a single language, the entire Showcase is rejected.