Action URL standards and guidelines in Apple Business Connect
Apple protects the privacy of users while providing meaningful insights for businesses. Urchin Tracking Modules (UTM) are a common framework for identifying traffic sources and campaign metrics based on bits of text data found in a website URL.
Actions support a variety of website parameters for use with analytics. Approved parameters for Actions include:
Source = Apple Maps
Campaign ID =
UTM_source
UTM_medium
UTM_campaign
UTM_term
UTM_content
Prohibited parameters for Actions include:
GCLID parameters
Login trackers or Single Sign-on (SSO)
Tokens
In addition to including UTM parameters in your Actions, you can see how they’re performing in the Insights for Locations section. Insights for locations help you gain a deeper understanding of how people find your brand’s location, and what they do after they find it. For more information, see Use Insights for a single location or Use Insights for multiple locations.