iAd Workbench: About performance data

About performance data

You can review performance data for any of your iAd campaigns, current or past. You can view data for the entire campaign, and for individual lines and ads included in the campaign.

In all performance summaries and details, you can view campaign data for the following metrics:

  • Spend (USD): The amount spent for the specified time period (in U.S. dollars)

  • Impressions: The total number of times a banner appears within the specified time period

  • Taps: The number of times users tap a banner to view your app

  • Avg. CPC (USD): The total spend divided by the total number of qualified taps (in U.S. dollars)

  • TTR (%): Tap-through rate, or the ratio of taps to impressions (for example, if 100 users are exposed to an ad banner, and the banner is tapped five times, the TTR is 5%)

  • Conversions: The number of times a user taps your ad banner and watches your video for either six seconds or 25 percent of its length (whichever is less), or downloads your app or other iTunes Store content

    Note:   Conversions aren’t reported for ads with website destinations.
  • Conversion Rate %: The total number of conversions divided by the total number of taps

  • Avg. CPA (USD): The total spend divided by the total number of conversions (in U.S. dollars)

  • Avg. Time Spent: The amount of time (in seconds) that the user engages with the ad

  • Visits: A visit consists of a single set of user actions that follow a banner tap. If there’s a pause of at least 30 seconds, any additional actions following the pause count as a separate visit

  • Content Views: The total number of screens or pages viewed within the specified time period (for ads containing one or more screens or pages that are identified as individual views)

  • Content Views/Visit: The average number of content views per visit

  • Video Views: The total number of video plays initiated (for all ads that include video)

  • Video Avg. Time Spent (Sec): The amount of time, in seconds, that the user watches the video (banner ads with video destinations only)

  • Video Completes: The number of times the video has played all the way through (banner ads with video destinations only)

  • Video Completion Rate: The total number of video completes divided by the number of taps (banner ads with video destinations only)

To download data as a .csv file from any screen, click The Download button to the right of the date fields.

Published Date: Apr 28, 2016
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