iAd Workbench: Set up a new campaign

Set up a new campaign

To start a new ad campaign, sign in to iAd Workbench using your Apple ID and do the following:

  • Set up your campaign: Selecting the app or product you want to promote, choose a bid type, and give your campaign a name.

  • Specify campaign details: Set your target audience, country, ad type (banner, full-page, MREC, or video), flight dates (the dates you want the campaign to run), budget, and bids.

Set up your campaign

  1. Click Create Campaign.

  2. For “Select what you want to promote,” select one of the following:

    • App: An iOS app available on the App Store in iAd-supported countries.

    • Product: Any other product, brand, or service—including content (other than apps) on the iTunes Store.

  3. Select an app or product, or do one of the following:

    • If you clicked App: Click Add an App, type the app’s App Store Link, and press Return.

    • If you clicked Product: Click Add a Product, type the product name, choose a category, upload a logo (optional), and click Save.

      Note:   If you upload a logo, the logo is used only to identify your campaign in iAd Workbench, and isn’t included in any of your ads.
  4. Choose the bid type. You can choose CPC or CPM bidding. If your ad will be a video ad, you must choose CPM bidding.

    Note:   The bid type you choose will be used in all the lines in your campaign. You can’t mix different bid types in a campaign.
  5. Type a name for your campaign.

  6. Click Next.

Set your target audience, dates, budget, and bids

With iAd Workbench, you create a separate campaign line for each audience you want to reach. A campaign can consist of just one line, or (if you have several audiences you want to target) multiple lines. For each line, you specify a set of criteria including the target audience, country, flight dates, budget, and bids.

  1. Choose the country where you want your ad to run from the pop-up menu next to “Choose a country.”

  2. Click Yes or No next to “Do you want to retarget existing customers?”

    If you click Yes, a list of your custom and app downloader segments appears below “Select a targeting option.”

    If you click No, go to step 5.

    For more information about retargeting, see Reach audiences you engaged with previously.

  3. Select the audience segments you want to target. To select all of your segments, click Select All.

  4. To further narrow down your target audience, click Plus sign inside a circle next to a category (for example, Device or App Channels), and deselect the criteria you don’t want to include.

    After you select your segments and other targeting criteria, the size of the line’s audience is displayed. If it includes fewer than 6,000 users, the line won’t run. To meet the minimum audience size, add more users to your custom segments or select additional segments.

    When you’re done, go to step 7.

  5. To choose how you want to define your target audience for this line, select Auto or Manual next to “Select a targeting option.”

    Buttons for choosing auto or manual targeting.
    • Select Auto to have iAd define your target audience automatically, based on the type of app or product you’re promoting.

    • Select Manual if you want to specify your target audience based on criteria such as device type, gender, age, and personal preferences.

      If you select Auto, go to step 7.

      If you select Manual, a list of categories appears.

  6. To target your ad to specific groups in each category, click Plus icon next to a category (for example, Device or iTunes Store Preferences), and deselect the criteria you don’t want to include.

    Click the open button to display options for a category. Click a tab to view subcategories. Click to remove checkmarks next to criteria you don't want to include.

    To deselect all criteria in a category, click Clear All.

    Important:   If a line targets fewer than 6,000 users, the line won’t run and can’t be saved.
  7. For “Choose the ad type,” do one of the following:

    • For banner ads: Click the Creative pop-up menu and choose Banner. Then Click the Destination pop-up menu and choose iTunes, Video, Website, App Deep Link, or Expanded Ad from the Destination pop-up menu.

      Note:   An expanded ad is an ad created using the iAd Producer app.
    • For full-page or MREC ads: Choose Full Page or MREC from the Creative pop-up menu, then choose iTunes, Video, Website or App Deep Link from the Destination pop-up menu.

    • For video ads: Choose Video from the Creative pop-up menu, then choose iTunes, Website, App Deep Link, or None from the Destination pop-up menu.

  8. For “Select the line flight dates,” enter the dates you want the line to run.

    Click the calendar icon to open the calendar.
  9. For “Enter the line budget,” enter the following:

    • Budget: The total amount you plan to spend for the line. The minimum budget is $50 USD.

    • Daily Spend Goal: The average amount you’d like to spend per day. This is just an average, not an actual cap on each day’s spend. The minimum daily spend goal is $10 USD.

  10. Depending on the bid type you chose for your campaign, do one of the following:

    • If you chose CPC: Enter the following:

      • CPC Bid: The maximum amount you’re willing to pay for each time a user taps your ad banner.

      • CPA Goal (optional): The average amount you’d like to pay for each conversion your campaign generates. Your CPA goal must be equal to or higher than your CPC bid.

    • If you chose CPM: Enter the following:

      • CPM Bid: The maximum amount you’re willing to pay for each 1,000 users who are shown your ad, regardless of whether they tap the banner.

      • CPC Goal (optional): The average amount you’d like to pay for each time a user taps one of your ad banners.

      Suggested bid ranges displayed are based on historical data from successful bids to your target audience.

      Note:   If you chose Video as the ad type for the line, you’ll see a minimum bid in the CPM Bid field. Your bid must be equal to or higher than this number.
  11. To track the line’s impressions and clicks using third-party vendors (such as DoubleClick or Atlas), click Yes next to “Do you want to add third-party tracking to this line,” then type the tracking URLs assigned by your vendor.

    Important:   You can’t use the same URL to track impressions and clicks.

    If you don’t want to add tracking, click No.

  12. Enter a name for the line.

  13. If you’ve already created ads for this campaign, assign an ad to the line. You can assign multiple ads to a line, but the ads all need to link to the same destination.

    If you haven’t yet created an ad for this campaign, see Create an ad.

  14. Click Next.

  15. If you want to create additional lines, click Create Line and repeat steps 1 through 10 for each line.

  16. When you’re done, click Next.

After you set up your campaign and create lines, you need to create one or more ads for the campaign, then submit it to iAd for approval.

Tip:   If you want to stop working on a campaign and come back to it later, click Save.
Published Date: Apr 28, 2016
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