iAd Workbench: Specifications and creative guidelines

Specifications and creative guidelines

Banner, full-page, and MREC ads

You can use the templates in iAd Workbench to create banners. To create and upload your own banner, full-page, or MREC (medium rectangle) ads, you need to prepare assets in portrait and landscape modes for all of the device types you want to advertise on.

You can upload a full set of banners in all the required sizes and formats. Or, you can upload a smaller set of banners, which iAd then crops to fit on multiple devices. This type of banner includes a safe area—a specified portion of the banner that doesn’t get cropped. Safe areas are available for banner and full-page ads only.

Important:   All important content should be included within the safe area, or it might not be visible on all devices.

Static JPEG, PNG, GIF files, and animated GIF files are accepted. Animations, which can't be longer than 15 seconds, can loop up to three times. The maximum file size for any uploaded ad is 350 KB at 72 DPI.

Banner specifications
Device
Portrait
Landscape

iPhone 4s and earlier

iPod touch 4th generation and earlier

640 W x 100 H pixels

960 W x 64 H pixels

iPhone 5s

iPhone 5c

iPhone 5

iPod touch 5th generation

iPod touch 6th generation

640 W x 100 H pixels

1136 W x 64 H pixels

iPhone 6

iPhone 6s

750 W x 100 H pixels

1334 W x 64 H pixels

iPhone 6 Plus

iPhone 6s Plus

1242 W x 150 H pixels

2208 W x 96 H pixels

iPad Air

iPad (Retina display)

iPad 2

iPad mini (Retina display)

iPad mini

1536 W x 132 H pixels

2048 W x 132 H pixels

Tip:   When designing a standard banner, avoid putting important content in the bottom-right corner, which is obscured by the iAd frame.
Banner with safe area specifications
Device
Orientation
Banner dimensions
Safe area dimensions

iPhone 4s and earlier

iPod touch 4th generation and earlier

iPhone 5s

iPhone 5c

iPhone 5

iPod touch 5th generation

iPod touch 6th generation

iPhone 6

iPhone 6s

Portrait

1242 W x 166 H pixels

1062 W x 150 H pixels

iPhone 4s and earlier

iPod touch 4th generation and earlier

iPhone 5s

iPhone 5c

iPhone 5

iPod touch 5th generation

iPod touch 6th generation

iPhone 6

iPhone 6s

Landscape

2208 W x 106 H pixels

1602 W x 96 H pixels

Full-page specifications
Device
Portrait
Landscape

iPhone 4s and earlier

iPod touch 4th generation and earlier

640 W x 960 H pixels

960 W x 640 H pixels

iPhone 5s

iPhone 5c

iPhone 5

iPod touch 5th generation

iPod touch 6th generation

640 W x 1136 H pixels

1136 W x 640 H pixels

iPhone 6

iPhone 6s

750 W x 1334 H pixels

1334 W x 750 H pixels

iPhone 6 Plus

iPhone 6s Plus

1242 W x 2208 H pixels

2208 W x 1242 H pixels

iPad Air

iPad (Retina display)

iPad mini (Retina display)

1536 W x 2048 H pixels

2048 W x 1536 H pixels

iPad 2

iPad mini

768 W x 1024 H pixels

1024 W x 768 H pixels

Full page with safe area specifications
Device
Orientation
Banner dimensions
Safe area dimensions

iPhone 4s and earlier

iPod touch 4th generation and earlier

iPhone 5s

iPhone 5c

iPhone 5

iPod touch 5th generation

iPod touch 6th generation

iPhone 6

iPhone 6s

Portrait

1242 W x 2208 H pixels

1242 W x 1246 H pixels

iPhone 4s and earlier

iPod touch 4th generation and earlier

iPhone 5s

iPhone 5c

iPhone 5

iPod touch 5th generation

iPod touch 6th generation

iPhone 6

iPhone 6s

Landscape

2208 W x 1242 H pixels

1862 W x 852 H pixels

MREC specifications
Device
Portrait
Landscape

iPhone 4s and earlier

iPod touch 4th generation and earlier

600 W x 500 H pixels

600 W x 500 H pixels

iPhone 5s

iPhone 5c

iPhone 5

iPhone 6

iPhone 6s

iPod touch 5th generation

iPod touch 6th generation

600 W x 500 H pixels

600 W x 500 H pixels

iPhone 6 Plus

iPhone 6s Plus

900 W x 750 H pixels

900 W x 750 H pixels

iPad Air

iPad (Retina display)

iPad 2

iPad mini (Retina display)

iPad mini

600 W x 500 H pixels

600 W x 500 H pixels

Video ads and destination videos

Video file specifications

File type

.m4v or .mov

File size

20 MB maximum

Dimensions

560 pixels minimum width

Aspect ratio

4:3 or 16:9

Duration

  • 15-30 seconds recommended

  • 30 seconds maximum (video ads)

  • 60 seconds maximum (video destinations)

iAd creative guidelines

  • Use only App Store and iTunes badges provided by Apple. Don’t refer to your app’s rating or ranking in an ad.

  • Only iOS devices may be shown in an ad. Don’t obscure, crop, distort, or cut off images of Apple products.

  • Use correct capitalization for Apple product names (for example, iPad, iPhone, and iPod touch).

  • Don’t use explicit language or content.

Published Date: Apr 28, 2016
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