template

A template is a model document you can use as a starting point for your own document. Most templates include placeholder text and images that you replace with your own content. Placeholders make it easy to add your own content without having to format it. For example, you can delete placeholders, add more images, text boxes, or other objects, and change template elements (such as their style).

Pages for iCloud includes templates designed for some of the more common types of documents. There are word-processing templates for documents that are primarily text (such as reports and letters), and page layout templates for more customized documents (such as books, posters, and flyers).