
Select and buy content in Apple Business Manager
You can buy apps and books through the Apps and Books Store in Apple Business Manager. You can also buy Custom Apps and Unlisted Apps, which are tailored to your organization’s specific needs from developers you work with directly.
Note: You need to set up your payment method before you can obtain app licences, even if they’re free.
Search for an app or book
In Apple Business Manager
, sign in with a user who has privileges to buy content.
Select Apps and Books
in the sidebar, then select or search for an app or book in the search field. See How to search.
Select the app or book from the list.
Buy app or book licenses
In Apple Business Manager
, sign in with a user who has privileges to buy content.
Select the app or book in the search results list that you want to buy.
Select the location for the licences’ initial assignment.
Enter the number of licenses, and if necessary, change the payment method, then select Buy.
Availability of app licences depends on the amount you buy. If you buy:
5000 licences or fewer, they process immediately
5001 to 19,999 licences, they process daily after 1:00 p.m., Pacific time
20,000 licences or more, they process daily after 4:00 p.m., Pacific time
Buy app codes
In certain cases, you may want to buy redemption codes. These codes can be redeemed by users to get apps, which are then owned by that user’s Apple Account. Redemption codes can be distributed only to users within the same country or region as your organisation. For example, users in Canada are unable to redeem content codes provided by an organisation that enrolled in Apple Business Manager with an address in the United States. Redemption codes aren’t available in South Korea.
Important: Codes, once redeemed, can’t be reassigned to other users.
In Apple Business Manager
, sign in with a user who has privileges to buy content.
Select Apps and Books
in the sidebar, then select or search for an app or book in the search field. See How to search.
Select the app from the list.
Select Redemption Codes from the License Type pop-up menu, enter a quantity, then select Buy.
You can also download redemption codes from your purchase history under Apps and Books in Preferences.