Applebot model training and individual privacy rights

To build the foundation models that power generative AI features across Apple products, including Apple Intelligence, Services and Developer Tools, Apple uses information that is licensed from third parties, publicly available on the internet and created synthetically. We do not use our users’ private personal data or user interactions when training our foundation models.

Apple uses Applebot, a web crawler, to crawl information that is publicly available on the internet. Web publishers can use standard robots.txt directives to direct Applebot not to crawl their website, or to direct Apple not to use their website content to train Apple’s foundation models. Applebot does not crawl data from websites that require login credentials or that are protected by a paywall.

Find out more about the Applebot user agent and robots.txt directives

Apple applies filters prior to training our models to remove profane and other low-quality website content. We take steps to reduce the likelihood of personal data being included in our models, such as by omitting data from websites that aggregate large amounts of personal data and applying filters to remove personally identifiable information, such as national insurance numbers and credit card numbers that are publicly available on the internet. Apple does not make any attempt to identify individuals or create profiles from publicly available data on the internet.

If you wish to exercise your right as an individual to opt out of processing of information crawled by Applebot to train models built into Apple’s generative AI features, visit the Apple Intelligence Privacy Enquiries form.

To exercise another privacy right with respect to Applebot data, you can contact us.

We may decline to grant a request where doing so would infringe on the rights of others, or where a request is frivolous, vexatious, extremely impractical or unreasonable.

Find out more about Apple’s privacy practices and policy