Apple Ratings & Photos & Privacy

Apple Ratings & Photos (“Ratings & Photos”) allows you to post images, ratings, or other content (“Submissions”) to points of interest (“POIs”) of your choice.

  • Ratings & Photos that you share are linked to your Apple ID.
  • Your other activities within Maps outside of Ratings & Photos is not linked to your Apple ID and remain associated with random identifiers that reset themselves as you use the app.
  • Submitted images that do not contain personally identifiable information may be used to improve the product and service.

Ratings & Photos and all Apple services are designed from the ground up to protect your privacy. We work hard to collect only the data we need to make your experience better. When we collect data, we believe it’s important for you to know what we’re collecting and why we need it, so you can make informed choices.

Providing Ratings & Photos

To upload aSubmission to a POI of your choice, you must have an Apple ID. Your approximate location and location information associated with your image will also be sent to Apple and used to confirm authenticity of the Submission. Your Submissions will be linked to your Apple ID and retained unless you delete such Submission(s) or submit an account deletion request to our Privacy Portal. We also collect certain non-personally identifiable information, such as usage analytics about your Submissions, that is not associated with your Apple ID.

When you use Ratings & Photos, images that depict your personal information or personal information about others (for example, images that identify a person) may not be accepted.

Improving Ratings & Photos

In Ratings & Photos, we aim to display and rank the most relevant and diverse images on the POI placecard. To accomplish this goal, images that you submit that do not contain personally identifiable information may be used to improve the product and service. Before we use any image for such purpose, however, we remove remove any personally identifiable information and disassociate your Submission from your Apple ID.

We also aim to filter out Submissions that violate our Terms ( If you submit such content, our intention is that it will either not be posted or blurred, and your account may be blocked. To ensure a safe community for our participants, a sample of images that do not meet our Terms and do not depict any personally identifiable information may be used to improve our ability to filter out such content in the future.

Sharing with Third Parties

Ratings & Photos does not share any of your personal information with third parties.


We retain the content you post in Ratings & Photos and store it with your Apple ID unless you delete such content or submit an account deletion request via Apple’s Privacy Portal at If you have questions or concerns about how your personal information is used as it relates to Ratings & Photos, or you would like to reach our Data Protection Officer, you can contact us.

At all times, information collected by Apple will be treated in accordance with Apple’s Privacy Policy, which can be found at


Information about products not manufactured by Apple, or independent websites not controlled or tested by Apple, is provided without recommendation or endorsement. Apple assumes no responsibility with regard to the selection, performance, or use of third-party websites or products. Apple makes no representations regarding third-party website accuracy or reliability. Contact the vendor for additional information.

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