California Privacy Disclosures

To help California consumers make informed privacy decisions and compare practices across businesses, the State has created a common framework for businesses to talk about privacy. Apple is using that framework here to describe, for each category of personal information under California law, whether Apple collects that personal information, or shares or discloses it for a business purpose. Apple does not sell your personal information.

Apple Privacy Policy

  • Identifiers: Apple collects information that identifies you to provide you with services that you request. For example, Apple processes your name, email address, and billing address to process transactions. And we process your mobile phone number to communicate with you. Apple discloses this information to our service providers who process the information on our behalf to help us perform a particular business purpose in accordance with our instructions. In some cases, Apple may provide this information to third parties for the business purposes requested by you, such as when Apple provides your name and certain information about your device to a mobile carrier to set up a carrier account for billing purposes. 
  • Characteristics of protected classifications under California or federal law: California and federal laws provide protection against discrimination if you belong to a protected class. Protected classes include groupings based on race, ethnicity, or national origin; family status; age (such as the elderly); and whether you have a disability. Apple does not request information about whether our customers belong to a protected class. Although Apple collects your date of birth, Apple does not use that information to infer whether you belong to a protected age group. Similarly, even though you may represent to Apple that you are part of a family unit for Family Sharing, Apple does not take steps to infer your actual family status based upon your feature use.
  • Commercial information: Apple collects and maintains a record of your transactions with Apple, such as the products or services that you have purchased. Apple shares this information with our service providers for our business purposes, for example, to process transactions that you have requested. Apple also shares certain commercial information with third parties, such as credit card companies, in order to process your transactions. 
  • Biometric information: Under California law, biometric information includes any physiological or behavioral characteristics that can be used to establish your identity, such as a fingerprint or an image of your face from which a faceprint can be created. If you choose to store your photos with Apple, you may include in those photos an image of your face from which a faceprint could be made. Apple does not create or store faceprints of our customers and, as a result, does not consider photos stored in iCloud to be biometric information. 
  • Network activity information: Apple collects certain information about user activity on our electronic networks, such as how consumers interact with our websites and apps. We use this information to help determine what pages or features are popular or where our products and services could be improved. We may also use such information for marketing purposes with your consent or other applicable legal basis.
  • Geolocation data: Geolocation data at Apple is data that describes a consumer's precise location. Apple may collect information about your location to provide you services that you request, such as Find My, where data is stored for a short period on our severs to process your request
  • Audio, electronic, visual, thermal, or olfactory information: Apple does not collect information about your senses.
  • Employment information: We collect any professional or employment information that you share with us or direct others to share with or make available to us, such as the institutions that you attended and any professional degrees or certifications.
  • Education information: If you are a student or educator and would like to use an education discount, we may collect information about your status to verify eligibility and maintain information about your affiliation with an educational institution.
  • Inferences from your personal information to create a profile about your preferences: If you choose to personalize your services or communications where such an option is available, Apple will use information that we collect so that we can offer you those personalized services or communications. You can learn more about how relevant services use information to personalize your experience by reviewing the privacy information presented when you first use a service that asks to use your personal information. We make this information easy to find by presenting it with our Data & Privacy Icon; it is also available at all times on your Apple device and through the links below.
  • Personal information described in Section 1798.80(e): The California Consumer Privacy Act requires that we tell you whether we collect any personal information that is described in California Civil Code Section 1798.80(e). The Code section includes a broad variety of categories of personal information, such as name, contact information, physical characteristics, credit card or billing information, health or medical information, and more. Apple collects personal information described in Section 1798.80(e). Some of this information is already described in the categories above. For a full description of how Apple collects and handles your personal information, we encourage you to review the Apple Privacy Policy and the privacy information presented when you first use a service that asks to use your personal information, denoted by the Data & Privacy Icon.

Any personal information that Apple holds may also be used to comply with applicable law.

 

Activity Sharing & Privacy

 

Source

Purpose

Disclosures to Third Party Businesses

Identifiers

Apple ID username from your device

  • Send and receive invitations to share activity
  • Sync activity across your devices

None

Protected classes

not applicable 

not applicable 

not applicable 

Commercial information

not applicable 

not applicable 

not applicable 

Biometric information

Exercise data from your device, which is not personally identifiable unless tied to an identifier

  • Sync activity across your devices
  • Share your activity data with friends at your direction

None

Network activity information

not applicable 

not applicable 

not applicable 

Geolocation data

not applicable 

not applicable 

not applicable 

Sensory data

not applicable 

not applicable 

not applicable 

Employment information

not applicable 

not applicable 

not applicable 

Education information

not applicable 

not applicable 

not applicable 

Profile inferences

not applicable 

not applicable 

not applicable 

Advertising & Privacy
  Source Purpose Disclosures to Third Party Businesses

Identifiers

Your Apple ID account information and Apple Advertising Identifier from Apple systems

To serve you relevant ads

None

Protected classes

Your Apple ID account information, including your age, from Apple systems

To serve you relevant ads

None

Commercial information

Content downloads and in-app purchases from Apple systems

To serve you relevant ads

None

Biometric information

not applicable 

 

 

Network activity information

Your device information including keyboard language settings, device type, OS version, mobile carrier and connection type from your device. Third party developers may provide us with information about your activity in their apps, subject to their privacy policies.

To serve you relevant ads

None

Geolocation data

not applicable 

not applicable 

not applicable 

Sensory data

not applicable 

not applicable 

not applicable 

Employment information

not applicable 

not applicable 

not applicable 

Education information

not applicable 

not applicable 

not applicable 

Profile inferences

Apple uses the information described above to create segments, which are groups of people who share similar characteristics

To serve you relevant ads

None

App Store & Privacy

 

Source

Purpose

Disclosures to Third Party Businesses

Identifiers

Your Apple ID account information from Apple systems and hardware identifiers such as hardware ID and IP address

  • To provide you with the product or services requested
  • To help improve App Store
  • Fraud and security

None

Protected classes

not applicable 

not applicable 

not applicable 

Commercial information

Payment method and content purchased is collected from Apple systems

To process your transactions

 

None

Biometric information

not applicable 

not applicable 

not applicable 

Network activity information

Type of device, version of the operating system and amount of free space, analytics information, such as crash data, and service usage information, including browsing activity is collected from your device

To provide and improve your experience in the Stores

None

Geolocation data

not applicable 

not applicable 

not applicable 

Sensory data

not applicable 

not applicable 

not applicable 

Employment information

not applicable 

not applicable 

not applicable 

Education information

not applicable 

not applicable 

not applicable 

Profile inferences

If you have not enabled Limit Ad Tracking, Apple uses the information described above to create segments, which are groups of people who share similar characteristics

To serve you relevant ads

None

Apple Arcade & Privacy

 

Source

Purpose

Disclosures to Third Party Businesses

Identifiers

Your Apple ID account information from Apple systems

  • To provide you with the product or services requested
  • To sync your experience across your devices
  • Fraud and security

None

Protected classes

not applicable 

not applicable 

not applicable 

Commercial information

Payment method and content purchased is collected from Apple systems

  • To provide you with the product or services requested
  • To allow other members of Family Sharing to access your subscription

None

Biometric information

not applicable 

not applicable 

not applicable 

Network activity information

Information about how you use your device is collected from your device; information about usage of Arcade

  • To help identify and prevent fraud
  • To help improve Arcade

None

Geolocation data

not applicable 

not applicable 

not applicable 

Sensory data

not applicable 

not applicable 

not applicable 

Employment information

not applicable 

not applicable 

not applicable 

Education information

not applicable 

not applicable 

not applicable 

Profile inferences

If you have enabled Personalized Recommendations, Apple uses the information described above to personalize your experience, such as recommending games of interest to you

To personalize your experience

None

Apple Books & Privacy

 

Source

Purpose

Disclosures to Third Party Businesses

Identifiers

Your Apple ID account information from Apple systems

  • To provide you with the product or services requested
  • To sync your experience across your devices
  • Fraud and security

None

Protected classes

not applicable 

not applicable 

not applicable 

Commercial information

Payment method and content purchased is collected from Apple systems

To provide you with the product or services requested

None

Biometric information

not applicable 

not applicable 

not applicable 

Network activity information

Information about how you use your device and usage of Apple Books are collected from your device

  • To help identify and prevent fraud
  • To help improve Apple Books

None

Geolocation data

not applicable 

not applicable 

not applicable 

Sensory data

not applicable 

not applicable 

not applicable 

Employment information

not applicable 

not applicable 

not applicable 

Education information

not applicable 

not applicable 

not applicable 

Profile inferences

If you have enabled Personalized Recommendations, Apple uses your Stores purchase information to infer content of interest to you. If you have not enabled Limit Ad Tracking. Apple uses the information above to create segments, which are groups of people who share similar characteristics

  • To personalize your experience
  • To serve you relevant ads

None

Apple Card & Privacy

 

Source

Purpose

Disclosures to Third Party Businesses

Identifiers

Application and account information is collected from your device

  • To process your application
  • To create your account
  • To verify your identity and prevent fraud

Goldman Sachs to provide Apple Card and third party identity verification service providers to prevent fraud

Protected classes

not applicable 

not applicable 

not applicable 

Commercial information

Information about your transactions is collected from your payment method

To process your payment

Goldman Sachs and MasterCard to process your transaction

Biometric information

Your photo ID may be collected from your device with your consent

To verify your identity and prevent fraud

Third party identity verification service provider

Network activity information

Information about how you use your device and your progress in the application flow are collected from your device

  • To help identify and prevent fraud
  • To help improve Apple Card

None

Geolocation data

Information about your location is collected from your device

To prevent fraud at time of application and provisioning

None

Sensory data

not applicable 

not applicable 

not applicable 

Employment information

not applicable 

not applicable 

not applicable 

Education information

not applicable 

not applicable 

not applicable 

Profile inferences

not applicable 

not applicable 

not applicable 

Apple Cash and Apple Payments Inc. & Privacy

 

Source

Purpose

Disclosures to Third Party Businesses

Identifiers

Application and account information is collected from your device; bank account information is collected from you

  • To process your application
  • To provide the services
  • To create your account
  • To verify your identity and prevent fraud

Green Dot Bank to provide Apple Cash and third party identity verification service providers to prevent fraud

Protected classes

not applicable 

not applicable 

not applicable 

Commercial information

Information about your transactions

  • To process your transaction
  • To provide the service
  • To prevent fraud
  • Troubleshooting

Merchant from whom the purchase is made and Green Dot Bank, to process your transaction

Biometric information

Your photo ID may be collected from your device with your consent

To verify your identity and prevent fraud

Third party identity verification service provider

Network activity information

Information about how you use your device and your progress in the application are collected from your device; Apple Payments Inc. collects information about usage of Apple Cash from your device

  • To provide the service
  • To help identify and prevent fraud
  • To help improve Apple Card

None

Geolocation data

not applicable 

not applicable 

not applicable 

Sensory data

not applicable 

not applicable 

not applicable 

Employment information

not applicable 

not applicable 

not applicable 

Education information

not applicable 

not applicable 

not applicable 

Profile inferences

not applicable 

not applicable 

not applicable 

Apple ID & Privacy

 

Source

Purpose

Disclosures to Third Party Businesses

Identifiers

Information related to your Apple account is collected from you and your device

  • To create your account
  • To provide you Apple services
  • To backup and sync your information across devices
  • To share content, at your direction

At your direction, your Apple ID or first and last name may be shared with certain third party apps that are iCloud-enabled

Protected classes

Your age is collected from you

  • To create your account
  • To provide you Apple services

None

Commercial information

Your purchase information is collected from you

  • To provide you the services you have requested
  • To backup and sync your information across devices

None

Biometric information

not applicable 

not applicable 

not applicable 

Network activity information

Information about your device, including serial number are collected from your device, as is iCloud usage data

  • To provide you with service and support
  • To check your eligibility for service offers
  • To improve the quality of the service

None

Geolocation data

If you enable location-based Reminders, and Location Services is enabled, non- personally identifiable location information periodically collected from your device; if you enable Find, location information is also collected from your device

To provide you with the product or services requested

N/A

Sensory data

not applicable 

not applicable 

not applicable 

Employment information

not applicable 

not applicable 

not applicable 

Education information

not applicable 

not applicable 

not applicable 

Profile inferences

not applicable 

not applicable 

not applicable 

Apple Music & Privacy

 

Source

Purpose

Disclosures to Third Party Businesses

Identifiers

Your Apple ID account information from Apple systems

  • To provide you with the product or services requested
  • To sync your experience across your devices
  • Fraud and security

If you sign up for Apple Music through a phone carrier, we will let the carrier know you have activated your account

Protected classes

not applicable 

not applicable 

not applicable 

Commercial information

Payment method and content purchased is collected from Apple systems

To provide you with the product or services requested

None

Biometric information

not applicable 

not applicable 

not applicable 

Network activity information

Information about how you use your device and usage of Apple Music from your device and Apple servers

  • Fraud and security
  • To help improve Apple Music
  • To personalize the service
  • To compensate our partners

None

 

Geolocation data

not applicable 

not applicable 

not applicable 

Sensory data

not applicable 

not applicable 

not applicable 

Employment information

not applicable 

not applicable 

not applicable 

Education information

Your student status from you

To determine your subscription type

Your educational institution for verification

Profile inferences

Apple uses the information described above to recommend content of interest to you

To personalize your experience

None

Apple Music Friends & Privacy

 

Source

Purpose

Disclosures to Third Party Businesses

Identifiers

Your Apple ID account information from Apple systems

  • To provide you with the product or services requested
  • To sync your experience across your devices
  • Fraud and security

If you choose to connect your Apple Music profile to other third parties, including social media services, Apple will connect your Apple Music account with your social network account

Protected classes

not applicable 

not applicable 

not applicable 

Commercial information

not applicable 

not applicable 

not applicable 

Biometric information

not applicable 

not applicable 

not applicable 

Network activity information

Usage information may be collected from your device and Apple servers

To personalize your profile on the service

None

Geolocation data

not applicable 

not applicable 

not applicable 

Sensory data

not applicable 

not applicable 

not applicable 

Employment information

not applicable 

not applicable 

not applicable 

Education information

not applicable 

not applicable 

not applicable 

Profile inferences

not applicable 

not applicable 

not applicable 

Apple Store App & Privacy

 

Source

Purpose

Disclosures to Third Party Businesses

Identifiers

Your Apple ID account information from Apple systems

  • To provide you with the product or services requested
  • Fraud and security

None

Protected classes

not applicable 

not applicable 

not applicable 

Commercial information

Your purchase information and payment information from you and Apple systems

  • To provide you with the product or services requested
  • To personalize your services
  • Fraud and security

Your delivery information may be shared with third party shipping services to deliver any products you request

Biometric information

not applicable 

not applicable 

not applicable 

Network activity information

How you use the Apple Store app from you

To improve the services

None

Geolocation data

If you allow Apple Store app to collect location, your location may be collected from your device

To show you stores or Today at Apple sessions nearby

N/A

Sensory data

not applicable 

not applicable 

not applicable 

Employment information

not applicable 

not applicable 

not applicable 

Education information

not applicable 

not applicable 

not applicable 

Profile inferences

not applicable 

not applicable 

not applicable 

Apple Pay & Privacy

 

Source

Purpose

Disclosures to Third Party Businesses

Identifiers

Your Apple ID account information from Apple systems; your credit, debit, or bank account information; and your gift card number, student ID card number, or transit card number from you if you use those services. Banking laws may require you provide us with the last four of your SSN.

  • To provide you with the product or services requested
  • To sync your experience across your devices
  • Fraud and security

Your card issuer or bank to determine eligibility; Green Dot Bank to set up your account, for identity verification and fraud prevention; and to process Apple Cash transactions; and a payment terminal if you are using gift cards to process your purchase

Protected classes

not applicable 

not applicable 

not applicable 

Commercial information

Payment and transaction information from your device

  • To process your transaction
  • Fraud and security

 

The merchant from whom you are making a purchase; Green Dot Bank and Apple Payments Inc. when you are using Apple Cash to effectuate your transaction

Biometric information

not applicable 

not applicable 

not applicable 

Network activity information

Device usage information may be collected from your device

Fraud and security

 

None

 

Geolocation data

If you have Location Services enabled, location at the time you add a card will be collected from your device

Fraud and security

None

Sensory data

not applicable 

not applicable 

not applicable 

Employment information

not applicable 

not applicable 

not applicable 

Education information

Your student ID card number may be collected from you

  • To determine eligibility
  • To provide you with requested services

Your school and providers authorized by them to enable your student ID card, determine eligibility, and prevent fraud

Profile inferences

not applicable 

not applicable 

not applicable 

Apple Podcasts & Privacy

 

Source

Purpose

Disclosures to Third Party Businesses

Identifiers

Your Apple ID account information from Apple systems

  • To provide you with the product or services requested
  • To sync your experience across your devices
  • Fraud and security

None

Protected classes

not applicable 

not applicable 

not applicable 

Commercial information

not applicable 

not applicable 

not applicable 

Biometric information

not applicable 

not applicable 

not applicable 

Network activity information

Information about how you use your device and usage of Podcasts are collected from your device tied to a Podcasts specific ID that is not associated with your Apple ID

  • Fraud and security
  • To help improve Podcasts

None

Geolocation data

not applicable 

not applicable 

not applicable 

Sensory data

not applicable 

not applicable 

not applicable 

Employment information

not applicable 

not applicable 

not applicable 

Education information

not applicable 

not applicable 

not applicable 

Profile inferences

not applicable 

not applicable 

not applicable 

Apple TV App & Privacy

 

Source

Purpose

Disclosures to Third Party Businesses

Identifiers

Your Apple ID account information from Apple systems or third party devices in which you are signed into Apple TV, device serial number from your device

  • To provide you with the product or services requested
  • To check offer eligibility
  • To sync your experience across your devices
  • Fraud and security

None

Protected classes

not applicable 

not applicable 

not applicable 

Commercial information

Payment method and content purchased is collected from Apple systems

To provide you with the product or services requested

None

Biometric information

not applicable 

not applicable 

not applicable 

Network activity information

Information about your device, how you use your device and usage of Apple TV are collected from your device

  • To provide you with the product or services requested
  • Fraud and security
  • To help improve Apple TV
  • To sync your experience across your devices

None

Geolocation data

Your general location from your device

  • To determine content availability at your location

N/A

Sensory data

not applicable 

not applicable 

not applicable 

Employment information

not applicable 

not applicable 

not applicable 

Education information

not applicable 

not applicable 

not applicable 

Profile inferences

If you have enabled personalization, Apple uses your purchase information and what you watch to infer content of interest to you. And, if you have not enabled Limit Ad Tracking, Apple uses purchase information to create segments, which are groups of people who share similar characteristics

  • To personalize your experience
  • To serve you relevant ads

None

Business Chat & Privacy

 

Source

Purpose

Disclosures to Third Party Businesses

Identifiers

Your Apple ID account information and Business Chat ID from Apple systems

  • To provide you with the product or services requested
  • To sync your experience across your devices
  • Fraud and security

If your inquiry relates to Apple Card, your account identifier and information about your inquiry may be shared with Goldman Sachs for processing

Protected classes

not applicable 

not applicable 

not applicable 

Commercial information

not applicable 

not applicable 

not applicable 

Biometric information

not applicable 

not applicable 

not applicable 

Network activity information

not applicable 

not applicable 

not applicable 

Geolocation data

not applicable 

not applicable 

not applicable 

Sensory data

not applicable 

not applicable 

not applicable 

Employment information

not applicable 

not applicable 

not applicable 

Education information

not applicable 

not applicable 

not applicable 

Profile inferences

not applicable 

not applicable 

not applicable 

ClassKit & Privacy

 

Source

Purpose

Disclosures to Third Party Businesses

Identifiers

Managed Apple ID from your device or Apple systems

  • To provide you with the product or services requested
  • To sync your experience across your devices
  • Fraud and security

We are a service provider to your school or institution and may disclose personal information at their direction

Protected classes

not applicable 

not applicable 

not applicable 

Commercial information

not applicable 

not applicable 

not applicable 

Biometric information

not applicable 

not applicable 

not applicable 

Network activity information

Information about your usage of ClassKit-enabled apps are collected from your device

To provide you with the product or services requested

Your school or institution, at your direction

Geolocation data

not applicable 

not applicable 

not applicable 

Sensory data

not applicable 

not applicable 

not applicable 

Employment information

not applicable 

not applicable 

not applicable 

Education information

Information about your affiliation with an educational institution

  • To verify eligibility
  • To provide you with the product or services requested

Your school or institution, at your direction

Profile inferences

not applicable 

not applicable 

not applicable 

Emergency SOS & Privacy

 

Source

Purpose

Disclosures to Third Party Businesses

Identifiers

A device identifier (MSISDN) from your device

To provide you with the services requested

Emergency services dispatchers

Protected classes

not applicable 

not applicable 

not applicable 

Commercial information

not applicable 

not applicable 

not applicable 

Biometric information

not applicable 

not applicable 

not applicable 

Network activity information

not applicable 

not applicable 

not applicable 

Geolocation data

Your location data will be collected from your device

To provide you with the services requested

Emergency services dispatchers

Sensory data

not applicable 

not applicable 

not applicable 

Employment information

not applicable 

not applicable 

not applicable 

Education information

not applicable 

not applicable 

not applicable 

Profile inferences

not applicable 

not applicable 

not applicable 

Game Center & Privacy

 

Source

Purpose

Disclosures to Third Party Businesses

Identifiers

Your Apple ID account information from Apple systems

  • To provide you with the product or services requested
  • To sync your experience across your devices
  • Fraud and security

You can choose to share information with developers whose games you are playing,  like your Game Center identifier and avatar

Protected classes

The fact that someone is a child may be collected from Apple systems

To enable content restrictions

None

Commercial information

Payment method and content purchased is collected from you

To provide you with the product or services requested

None

Biometric information

not applicable 

not applicable 

not applicable 

Network activity information

Information about your device, how you use your device and usage of Game Center are collected from your device

  • To provide and personalize the services
  • Fraud and security
  • To help improve Game Center
  • To sync your experience across your devices

None

Geolocation data

not applicable 

not applicable 

not applicable 

Sensory data

not applicable 

not applicable 

not applicable 

Employment information

not applicable 

not applicable 

not applicable 

Education information

not applicable 

not applicable 

not applicable 

Profile inferences

not applicable 

not applicable 

not applicable 

GymKit & Privacy

 

Source

Purpose

Disclosures to Third Party Businesses

Identifiers

Your Apple ID account information from Apple systems

  • To provide you with the product or services requested
  • To sync your experience across your devices
  • Fraud and security

The developer of the connected gym equipment that you have been using will receive an identifier to provide you with the service you requested

Protected classes

not applicable 

not applicable 

not applicable 

Commercial information

not applicable 

not applicable 

not applicable 

Biometric information

Exercise data from your device

  • To provide you with the product or services requested
  • To sync your experience across your devices

The developer of the connected gym equipment that you have been using will receive an identifier to provide you with the service you requested

Network activity information

not applicable 

not applicable 

not applicable 

Geolocation data

not applicable 

not applicable 

not applicable 

Sensory data

not applicable 

not applicable 

not applicable 

Employment information

not applicable 

not applicable 

not applicable 

Education information

not applicable 

not applicable 

not applicable 

Profile inferences

not applicable 

not applicable 

not applicable 

Health Records & Privacy

 

Source

Purpose

Disclosures to Third Party Businesses

Identifiers

Your Apple ID account information and a secure token from Apple systems

  • To provide you with the product or services requested
  • To sync your experience across your devices
  • Fraud and security

A secure token will be shared with third party health records providers at your direction, to obtain your health records

Protected classes

not applicable 

not applicable 

not applicable 

Commercial information

not applicable 

not applicable 

not applicable 

Biometric information

not applicable 

not applicable 

not applicable 

Network activity information

not applicable 

not applicable 

not applicable 

Geolocation data

not applicable 

not applicable 

not applicable 

Sensory data

not applicable 

not applicable 

not applicable 

Employment information

not applicable 

not applicable 

not applicable 

Education information

not applicable 

not applicable 

not applicable 

Profile inferences

not applicable 

not applicable 

not applicable 

iMessage and FaceTime & Privacy

 

Source

Purpose

Disclosures to Third Party Businesses

Identifiers

Your Apple ID account information from Apple systems

  • To provide you with the product or services requested
  • To sync your experience across your devices
  • Fraud and security

None

Protected classes

not applicable 

not applicable 

not applicable 

Commercial information

not applicable 

not applicable 

not applicable 

Biometric information

not applicable 

not applicable 

not applicable 

Network activity information

The identifier of the recipient(s) may be collected from you and your device

  • To provide you with the product or services requested
  • To determine whether the recipient is capable of receiving iMessages or FaceTime calls
  • To attempt to redeliver undeliverable messages
  • To improve our products and services, including for spam prevention

None

Geolocation data

not applicable 

not applicable 

not applicable 

Sensory data

not applicable 

not applicable 

not applicable 

Employment information

not applicable 

not applicable 

not applicable 

Education information

not applicable 

not applicable 

not applicable 

Profile inferences

not applicable 

not applicable 

not applicable 

Improve Maps & Privacy

 

Source

Purpose

Disclosures to Third Party Businesses

Identifiers

Your Apple ID account information, including street address, from Apple systems

Improving Apple location-based services

None

Protected classes

not applicable 

not applicable 

not applicable 

Commercial information

not applicable 

not applicable 

not applicable 

Biometric information

not applicable 

not applicable 

not applicable 

Network activity information

not applicable 

not applicable 

not applicable 

Geolocation data

not applicable 

not applicable 

not applicable 

Sensory data

not applicable 

not applicable 

not applicable 

Employment information

not applicable 

not applicable 

not applicable 

Education information

not applicable 

not applicable 

not applicable 

Profile inferences

not applicable 

not applicable 

not applicable 

iTunes Store & Privacy

 

Source

Purpose

Disclosures to Third Party Businesses

Identifiers

Your Apple ID account information from Apple systems

  • To provide you with the product or services requested
  • To sync your experience across your devices
  • Fraud and security

None

Protected classes

not applicable 

not applicable 

not applicable 

Commercial information

Your download and purchase information, and payment information may be collected from you

  • To provide you with the product or services requested
  • To improve the Stores

None

Biometric information

not applicable 

not applicable 

not applicable 

Network activity information

Information about your activity on the Stores such as content downloaded, may be collected from your device; we may also collect information about whether your device is on WiFi or cellular or device type from your device

  • To provide you requested content
  • To determine whether content is available for download to your device
  • To provide personalized recommendations
  • To improve the product or services

None

Geolocation data

not applicable 

not applicable 

not applicable 

Sensory data

not applicable 

not applicable 

not applicable 

Employment information

not applicable 

not applicable 

not applicable 

Education information

not applicable 

not applicable 

not applicable 

Profile inferences

If you have not enabled Limit Ad Tracking, Apple uses the information described above to create segments, which are groups of people who share similar characteristics

To serve you relevant ads

None

iTunes U & Privacy

 

Source

Purpose

Disclosures to Third Party Businesses

Identifiers

Your Apple ID account information from Apple systems

  • To provide you with the product or services requested
  • To sync your experience across your devices
  • Fraud and security

None

Protected classes

not applicable 

not applicable 

not applicable 

Commercial information

Your download and purchase information, and payment information may be collected from you

  • To provide you with the product or services requested
  • To improve the Stores

None

Biometric information

not applicable 

not applicable 

not applicable 

Network activity information

Information about your activity on the Stores such as content downloaded, may be collected from your device; we may also collect information about whether your device is on WiFi or cellular or device type from your device

  • To provide you requested content
  • To determine whether content is available for download to your device
  • To provide personalized recommendations
  • To understand trends

None

Geolocation data

not applicable 

not applicable 

not applicable 

Sensory data

not applicable 

not applicable 

not applicable 

Employment information

not applicable 

not applicable 

not applicable 

Education information

not applicable 

not applicable 

not applicable 

Profile inferences

not applicable 

not applicable 

not applicable 

Maps Report an Issue & Privacy

 

Source

Purpose

Disclosures to Third Party Businesses

Identifiers

Your Apple ID account information and hardware identifiers, such as hardware ID and IP address, are collected from your device when reporting an issue

  • To contact you about the reported issue
  • To correct issues related to your home or work locations

When your reported issue relates to a third party, Apple may provide the third party with information from your reported issue to help fix the issue you identified. Apple only shares information with such third parties when necessary to fix an issue, and first seeks to delete any information from which you can be identified.

Protected classes

not applicable 

not applicable 

not applicable 

Commercial information

not applicable 

not applicable 

not applicable 

Biometric information

not applicable 

not applicable 

not applicable 

Network activity information

The device model, operating system version, region and language, timezone, navigation settings, search terms, a screenshot of the Maps app prior to filing the issue, and whether you are connected to Apple Watch or CarPlay are collected from your device

  • To better understand Maps’s capability and state at the time of your report
  • To fix search-related issues


None

Geolocation data

Your latitude and longitude and the start and endpoints of your directions request are collected from your device

  • To better understand Maps’s capability and state at the time of your report
  • To fix directions-related issues

None

Sensory data

not applicable 

not applicable 

not applicable 

Employment information

not applicable 

not applicable 

not applicable 

Education information

not applicable 

not applicable 

not applicable 

Profile inferences

not applicable 

not applicable 

not applicable 

Safari & Privacy

 

Source

Purpose

Disclosures to Third Party Businesses

Identifiers

Your Apple ID account information from Apple systems

To operate the browser and provide you with the product or services requested

None

Protected classes

not applicable 

not applicable 

not applicable 

Commercial information

not applicable 

not applicable 

not applicable 

Biometric information

not applicable 

not applicable 

not applicable 

Network activity information

If you have Safari Suggestions enabled, your search queries, the Safari Suggestions you select, and usage data will be collected from your device but in a manner not linked to you

  • To provide and personalize your services
  • To provide you with relevant search results

None

Geolocation data

not applicable 

not applicable 

not applicable 

Sensory data

not applicable 

not applicable 

not applicable 

Employment information

not applicable 

not applicable 

not applicable 

Education information

not applicable 

not applicable 

not applicable 

Profile inferences

not applicable 

not applicable 

not applicable 

Shazam & Privacy

 

Source

Purpose

Disclosures to Third Party Businesses

Identifiers

Your Shazam account identifiers such as your email address or Facebook user id; Notification tokens; Shazam identifiers such as INID (Installation ID) and ACID (Account ID); Network identifiers such as MCC (Mobile Country Code) and MNC (Mobile Network Code) and IP address from your device

  • To improve the quality of the product 
  • To create your account 
  • To save your Shazams and sync them between your devices 
  • To derive the country your device is registered to and to provide content relevant to you 
  • To compile lists of trending songs for Shazam charts 
  • To send you push notifications with information relevant to your Shazam activity 
  • Fraud and security 

None

Protected classes

not applicable 

not applicable 

not applicable 

Commercial information

not applicable 

not applicable 

not applicable 

Biometric information

not applicable 

not applicable 

not applicable 

Network activity information

Type of device, version of the operating system, songs identified using Shazam, analytics information such as the pages you view, buttons you click and streaming service you are connected to

  • To improve the quality of the product 
  • To compile lists of trending songs for Shazam charts 
  • Fraud and security 

None

Geolocation data

If you have granted Location Services for Shazam, your device location is sent when you identify songs 

  • To show you where your Shazams were identified 
  • To derive the city and country, to compile lists of trending songs for Shazam charts

We share de-identified, aggregate information about what songs are identified using Shazam with our partners, including music labels and artists, to allow them to understand which tracks are encountering success in the market 

Sensory data

Digital features of Shazamed songs, when the song cannot be matched immediately 

Temporarily stored to be matched against Shazam's database to give you the name of the song and artist 

None

Employment information

not applicable 

not applicable 

not applicable 

Education information

not applicable 

not applicable 

not applicable 

Profile inferences

not applicable 

not applicable 

not applicable 

Sign in with Apple & Privacy

 

Source

Purpose

Disclosures to Third Party Businesses

Identifiers

Your Apple ID account information from Apple systems

  • To provide you with the product or services requested
  • To sync your experience across your devices
  • Fraud and security

At your direction, a unique identifier and/or your name and email address will be shared with third party developers

Protected classes

not applicable 

not applicable 

not applicable 

Commercial information

not applicable 

not applicable 

not applicable 

Biometric information

not applicable 

not applicable 

not applicable 

Network activity information

Information about your device and your device usage will be collected from your device the first time you sign in to an app or website

Fraud and security

None

Geolocation data

not applicable 

not applicable 

not applicable 

Sensory data

not applicable 

not applicable 

not applicable 

Employment information

not applicable 

not applicable 

not applicable 

Education information

not applicable 

not applicable 

not applicable 

Profile inferences

not applicable 

not applicable 

not applicable 

Stocks & Privacy

 

Source

Purpose

Disclosures to Third Party Businesses

Identifiers

Your Apple ID account information from Apple systems

  • To provide you with the product or services requested
  • To sync your experience across your devices
  • Fraud and security

None

Protected classes

not applicable 

not applicable 

not applicable 

Commercial information

not applicable 

not applicable 

not applicable 

Biometric information

not applicable 

not applicable 

not applicable 

Network activity information

not applicable 

not applicable 

not applicable 

Geolocation data

not applicable 

not applicable 

not applicable 

Sensory data

not applicable 

not applicable 

not applicable 

Employment information

not applicable 

not applicable 

not applicable 

Education information

not applicable 

not applicable 

not applicable 

Profile inferences

not applicable 

not applicable 

not applicable 

TV Provider & Privacy

 

Source

Purpose

Disclosures to Third Party Businesses

Identifiers

Your Apple ID account information from Apple systems and your TV Provider account information from you

  • To provide you with the product or services requested
  • To sync your experience across your devices
  • Fraud and security

Your TV Provider will receive your TV Provider account information to verify eligibility

Protected classes

not applicable 

not applicable 

not applicable 

Commercial information

not applicable 

not applicable 

not applicable 

Biometric information

not applicable 

not applicable 

not applicable 

Network activity information

not applicable 

not applicable 

not applicable 

Geolocation data

not applicable 

not applicable 

not applicable 

Sensory data

not applicable 

not applicable 

not applicable 

Employment information

not applicable 

not applicable 

not applicable 

Education information

not applicable 

not applicable 

not applicable 

Profile inferences

not applicable 

not applicable 

not applicable 

Wi-Fi Calling & Privacy

 

Source

Purpose

Disclosures to Third Party Businesses

Identifiers

Your Apple ID account information from Apple systems

  • To provide you with the product or services requested
  • To sync your experience across your devices
  • Fraud and security

None

Protected classes

not applicable 

not applicable 

not applicable 

Commercial information

not applicable 

not applicable 

not applicable 

Biometric information

not applicable 

not applicable 

not applicable 

Network activity information

Your call activity is collected from your device

  • To provide you with the product or services requested
  • Billing
  • Fraud and security

 

Geolocation data

Your location may be collected from your device

  • To provide you with the product or services requested
  • Billing
  • To provide emergency services
  • Fraud and security

Your carrier to provide you with the services and for billing, and emergency services dispatchers for emergency assistance

Sensory data

not applicable 

not applicable 

not applicable 

Employment information

not applicable 

not applicable 

not applicable 

Education information

not applicable 

not applicable 

not applicable 

Profile inferences

not applicable 

not applicable 

not applicable 

Information about products not manufactured by Apple, or independent websites not controlled or tested by Apple, is provided without recommendation or endorsement. Apple assumes no responsibility with regard to the selection, performance, or use of third-party websites or products. Apple makes no representations regarding third-party website accuracy or reliability. Contact the vendor for additional information.

Published Date: