To ensure ads are relevant, iAd creates groups of people who share similar characteristics and uses these groups for ad targeting. Information about you is used to determine which groups you are assigned to, and thus, which ads you receive. To protect your privacy, your information is used to place you into groups of at least 5,000 people.
The following information may be used to assign you to targeting groups:
- Account Information: Your name, address, age, and devices registered to your account.
- Downloads: The music, movies, books, TV shows, and apps you download.
- Device Information: Your keyboard language settings, location, device and connection type.
- Activities in Apple Apps: The topics and publications you follow in News and the Offers you choose to add to Wallet.
- Activities in Other Apps: App developers who have your permission may provide information regarding your in-app purchases and activities such as game level completion.
- Advertising: Your interaction with advertising delivered by iAd.
- Other Segments: For specific advertising campaigns, third parties may share information on groups of people so long as no individual data is shared. iAd may match these segments using postal codes or by comparing hashed identifiers to prevent personally identifiable information from being disclosed. This allows advertisers who have your permission to target ads to you based on your relationship with them, and for iAd to measure the effectiveness of ad campaigns.
Information may be used to derive your gender and ethnicity, subject to local law.
iAd does not know or make available to advertisers information regarding your sexual orientation, religious beliefs or political affiliations.
No Apple Pay transactions or Health app data is accessible to iAd, or is used for advertising purposes.
iAd does not sell or otherwise transmit any personally identifiable information to third parties.
Information collected by iAd is treated in accordance with Apple’s Privacy Policy, which can be found at www.apple.com/privacy.
Choose Your Advertising Preferences
Opt-out of ads targeted based on your location
You may choose to opt out of receiving location-based advertising and Offers on your iOS device by opening “Settings,” tapping “Privacy,” tapping “Location Services,” tapping “System Services,” and sliding the Location-Based iAds switch to “off.” iAd does not receive location-based information when you turn off Location Services on your device.
Opt-out of targeted advertising
You may choose to enable Limit Ad Tracking on iOS by opening “Settings,” then tapping on “Privacy,” then “Advertising,” and sliding the Limit Ad Tracking switch to “on.” To enable Limit Ad Tracking in iTunes, open Preferences in iTunes, then click the “Store” pane, and check “Limit Ad Tracking”. To enable Limit Ad Tracking on Apple TV, open “Settings,” select “General” then “Privacy,” and set “Limit Ad Tracking” to “on.”
If you chose to enable Limit Ad Tracking, iAd will opt your Apple ID out of receiving ads targeted to your interests regardless of what device you are using. Apps or advertisers that do not use iAd are required to check the Limit Ad Tracking setting and are not permitted by Apple’s guidelines to serve you targeted ads if you have Limit Ad Tracking enabled.
Whenever you want to clear the data associated with your Advertising Identifier, you can simply reset it. To reset your Advertising Identifier on iOS, open “Settings,” tap “Privacy,” tap “Advertising,” and tap “Reset Advertising Identifier”. To reset your Advertising Identifier on Apple TV, open “Settings,” then select “General,” select “Privacy,” and click “Reset Advertising Identifier.” Your Advertising Identifier is automatically reset when you enable or disable Limit Ad Tracking.
If you enable Limit Ad Tracking, you may still receive the same number of ads, but the ads may be less relevant to you.