About Advertising & Privacy

Ads that are delivered by Apple’s advertising platform may appear in Apple News and in the App Store.

The following contextual information may be used to serve advertisements to you:

  • Device Information: Your keyboard language settings, device type, OS version, mobile carrier, and connection type.
  • Device Location: If the Location-Based Apple Ads system service is enabled, then your location may be used to serve you geographically relevant ads. Your device location is not stored by Apple’s advertising platform and profiles are not constructed from this information.
  • App Store Searches: When you search in the App Store, your query may be used to serve you a relevant Search Ad.
  • Apple News: The type of article you read is used to select appropriate Apple News Ads.

Additionally, to ensure ads are relevant, Apple’s advertising platform creates groups of people, called segments, who share similar characteristics and uses these groups for delivering targeted ads. Information about you is used to determine which segments you are assigned to, and thus, which ads you receive. To protect your privacy, your information is used to place you into segments of at least 5,000 people.

In Apple News, the topics and publications you follow, and the publications you enable to send you notifications, are used to assign you to segments. No segments are created from search terms in the App Store.

In both Apple News and the App Store, the following information may also be used to assign you to segments.

  • Account Information: Your name, address, age, and devices registered to your account. Information such as your first name in your Apple ID registration page, or salutation in your iTunes Account may be used to derive your gender.
  • Downloads: The music, movies, books, TV shows, and apps you download.
  • Activities in Other Apps: App developers, subject to their own privacy policies and applicable laws, may provide information regarding your in-app purchases and activities such as game level completion.
  • Advertising: Your interaction with advertising delivered by Apple’s advertising platform.
  • Other Segments: For specific advertising campaigns, advertisers may match information they have about users with Apple’s information to create segments, which must contain at least 5,000 people. Advertisers can use an Advertising Identifier,  or other information they have about users, such as a phone number or email to match users to segments on Apple's advertising platform.  During the match process, these identifiers are obscured to limit personally identifiable information being disclosed. To choose which segments they match users to, Advertisers may use information they have from interactions with users. This information is acquired and used subject to the Advertisers’ own privacy policies.

Apple does not know or make available to advertisers information regarding your sexual orientation, religious beliefs, or political affiliations. No Apple Pay transactions or Health app data is accessible to Apple's ad platform, or is used for advertising purposes.

Apple does not sell or otherwise transmit any personally identifiable information to third parties.

Information collected by Apple is treated in accordance with Apple’s Privacy Policy, which can be found at www.apple.com/privacy.

View Your Advertising Preferences

About this Ad
To understand why a specific ad was shown to you in Apple News or the App Store, tap the “Ad” button on the ad in Apple News or the App Store. This will present the segments and other data, such as demographic information, that resulted in you receiving the ad.

Ad Information
To see information about you that may be used to deliver targeted ads for Apple Advertising, including the segments that you are in, on your iOS device open “Settings”, select “Privacy”, then select “Advertising”, and tap “View Ad Information.” If you have Limit Ad Tracking enabled, Apple's advertising platform does not have Ad Preferences data for you.

If you believe information about you is inaccurate, please update your Apple ID and iTunes account information.

Choose Your Advertising Preferences

Opt-out of ads targeted based on your location
You may choose to opt out of receiving location-based advertising and Offers on your iOS device by opening “Settings”, tapping “Privacy”, tapping “Location Services”, tapping “System Services”, and sliding the Location-Based Apple Ads switch to “off”. Apple’s advertising platform does not receive location-based information when you turn off Location Services on your device.

Opt-out of targeted advertising
You may choose to enable Limit Ad Tracking on iOS by opening “Settings,” then tapping on “Privacy,” then ”Advertising”, and sliding the Limit Ad Tracking switch to ”on”. To enable Limit Ad Tracking on Apple TV open “Settings”, select “General” then “Privacy”, and set “Limit Ad Tracking” to ”on.”

If you chose to enable Limit Ad Tracking, Apple's advertising platform will opt your Apple ID out of receiving ads targeted to your interests regardless of what device you are using. Apps or advertisers that do not use Apple's advertising platform but do use Apple’s Advertising Identifier are required to check the Limit Ad Tracking setting and are not permitted by Apple’s guidelines to serve you targeted ads if you have Limit Ad Tracking enabled.

Whenever you want to clear the data associated with your Advertising Identifier, you can simply reset it. To reset your Advertising Identifier on iOS, open “Settings”, tap “Privacy”, tap “Advertising”, and tap “Reset Advertising Identifier”. To reset your Advertising Identifier on Apple TV, open “Settings”, then select “General”, select “Privacy”, and click “Reset Advertising Identifier.”

When you enable Limit Ad Tracking, your advertising identifier is set to null for third party apps. It is automatically reset to a new random identifier when you disable Limit Ad Tracking.

If you enable Limit Ad Tracking, you may still receive the same number of ads, but the ads may be less relevant to you.

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