Manage your iTunes Store and App Store password preferences

Manage your password preferences for the iTunes Store, App Store, and iBooks Store on your iPhone, iPad, iPod touch, computer, or Apple TV.

You have two password options to choose from with paid and in-app purchases:

  • Always Require: When you make a purchase, you'll always be asked to enter your password, even if you're signed in with your Apple ID.
  • Require After 15 Minutes: When you make a purchase, you'll be asked to enter your password only every 15 minutes.

You can turn off password protection for free items on your iOS device or computer if you don't want to enter your password when downloading free songs or apps, but you can't completely turn off password protection for paid items.

On Apple TV, you can turn off password protection for both free and paid items.

About Touch ID and password preferences

If you turned on Touch ID for iTunes Store purchases, you won't be prompted to set your password preference.

Touch ID will always override whatever preference you set. If you have it turned on, you’re prompted for authentication for every download. If you try to manually set your preference while Touch ID is turned on, you'll see a message saying that Touch ID is enabled for All Purchases.

If you turn off Touch ID, the next time that you make a purchase, you'll be asked to set your password preference.

Learn more about using Touch ID on your iPhone or iPad.

On your iPhone, iPad, or iPod touch

  1. Tap Settings > [your name] > iTunes & App Store. On iOS 10.2 or earlier, tap Settings > iTunes & App Store.
  2. Tap Password Settings. If you have Touch ID turned on for purchases, you won't see this menu.
    Settings on iPhone
  3. Under Purchases and In-App Purchases, tap the setting that you want.
    Password Settings on iPhone
  4. Under Free Downloads, tap Require Password to turn the setting on or off.
  5. When asked, enter your password. Then tap OK.

If you turned on iOS Restrictions

Manage your password preferences from the Restrictions menu:

  1. Tap Settings > General > Restrictions > Password Settings.
    Restrictions
  2. When asked, enter your passcode.
  3. Under Purchases and In-App Purchases, tap the setting that you want.
    Password Settings
  4. Under Free Downloads, tap Require Password to turn the setting on or off.
  5. When asked, enter your password. Then tap OK.

On your Mac or PC in iTunes

  1. Open iTunes. Make sure that you have the latest version.
  2. Mac: From the menu bar at the top of your computer screen, choose iTunes > Preferences.
    Windows: From the menu bar at the top of the iTunes window, choose Edit > Preferences.
  3. Click the Store tab.
  4. From the menus under Purchases or Free Downloads, select your preferred level of protection.Store Preferences screen
  5. When asked, enter your password. Then click OK.
  6. Click OK again to save your preferences.

On your Apple TV (4th generation)

  1. From the Home screen, select Settings > Accounts > iTunes and App Store > Password Settings.
  2. Select Require Password.
    Password Settings screen
  3. Select your preferred level of protection.
    Require Password screen
  4. After you select your preferred level of protection, select Require Password under Free Downloads to turn the setting on or off. If you set Require Password to Never in step 3, there won't be an option to turn the setting on.

On your Apple TV (2nd or 3rd generation)

  1. From the Home screen, select Settings > iTunes Store > Sign In.
  2. Sign in with your Apple ID and password.
  3. After you click Submit, you'll see a screen that says "Remember Password?" Select your preferred level of protection:
    • Choose Yes if you want the Apple TV to remember your password for purchases as long as you're signed in with your Apple ID.
    • Choose No if you want to enter your password each time that you make a purchase in the iTunes Store.

To change your password settings, sign out, then follow the steps above to sign in again.

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