Distribute content to your users with the Volume Purchase Program (VPP)

Learn to deploy apps and books purchased through the Volume Purchase Program (VPP).

When you purchase content from the VPP store for your school or business, you can distribute your purchases directly to your users in one of three ways: User Assignment, Device Assignment, and Redemption codes.

User Assignment and Device Assignment are types of Managed Distribution. 

  Managed Distribution
Redemption codes
User Assignment Device Assignment
Requirements
  • iOS 7 or later
  • OS X Mavericks (version 10.9) or later
  • iOS 9 or later
  • OS X El Capitan  (version 10.11) or later
N/A
Distribution of free apps†   
Distribution of paid apps
Distribution of free books    
Distrubution of paid books  
Mobile Device Management (MDM) used for distribution††
If apps are revoked or reassigned, the organization retains ownership  
Apple ID isn't required for access to apps    
Content is available across multiple devices in purchase history  
Content is available via family sharing    
End users can make and restore in-app purchases   

Free apps are available as redeemable codes solely for custom B2B apps.

††Some MDMs may support managed distribution and/or redeemable codes. Contact your MDM provider for more information on the requirements. 

If you want to switch from redeemable codes to managed distribution

If you are currently using redeemable codes and you want to use managed distribution, learn how to migrate to managed distribution.

If your new VPP purchases don’t show up for assignment in your MDM tool

VPP server tokens are valid for one calendar year after initial download. Before the year is up, you need to go to the Account Summary section on the VPP Store to obtain a new token. You also need to perform these steps if you ever change your password.

If you want to use managed distribution, but don’t have an MDM solution

Apple offers Apple Configurator 2 and Profile Manager*. There are also many third-party options depending on the needs of your organization

For more information on managing devices, visit:

Managing devices for Education

Managing devices for Business

Some apps and books might not be available subject to country or region and developer opt-in. See program and content availability.

* As part of macOS Server.

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