Opt out of interest-based ads in the App Store and Apple News

Learn how to limit interest-based ads provided by Apple on your iPhone, iPad, iPod touch, and Apple TV, and how to turn off location-based ads provided by Apple on your iPhone, iPad, and iPod touch.

To give you the best advertising experience, Apple provides ads in the App Store and Apple News that are based on information such as your App Store search history and Apple News reading history. (Learn more about the information Apple uses to serve advertisements to you.) If you want to opt out of these interest-based ads, you can choose to turn on the Limit Ad Tracking setting on your iPhone, iPad, iPod touch, and Apple TV. You can also turn off Apple's location-based ads on your iPhone, iPad, and iPod touch.

Here's what you can expect when you use these settings:

  • You might see the same number of ads as before, but they might be less relevant because they aren't based on your interests.
  • You might still see ads related to the content in an application or based on other non-personal information.

On your iPhone, iPad, or iPod touch

  1. Go to Settings > Privacy > Advertising.
  2. Turn on Limit Ad Tracking. 

On your Apple TV

  1. Go to Settings > General > Privacy.
  2. Turn on Limit Ad Tracking.

Turn off location-based ads

  1. Go to Settings > Privacy > Location Services > System Services.
  2. Turn off Location-Based Apple Ads.

Learn more about privacy and Location Services in iOS 8 and later.

Learn more

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