To give you the best advertising experience, iAd provides ads based on your interests. If you want to opt out of interest-based ads, you can choose to limit ad tracking on your computer, iPhone, iPad, iPod touch, and Apple TV. You can also turn off location-based ads on your iPhone, iPad, and iPod touch.
Here's what you can expect when you limit ad tracking:
- You might see the same number of ads as before, but they might be less relevant because they aren't based on your interests.
- You might still see ads related to the content in an application or based on other non-personal information.
Limit ad tracking
On iPhone, iPad, or iPod touch
In iTunes on a Mac or PC
On Apple TV
On your iPhone, iPad, or iPod touch
- Go to Settings > Privacy > Advertising.
- Turn on Limit Ad Tracking.
Turn off location-based ads
You can also turn off location-based ads on your iPhone, iPad, or iPod touch.
- Go to Settings > Privacy > Location Services > System Services.
- Turn off Location-Based iAds.
In iTunes on your computer
Click to open iTunes and sign in to your Account Information, or use the steps below:
- Open iTunes.
- Click Sign In, and then enter your Apple ID and password.
- Mac: From the menu bar at the top of your computer screen, choose iTunes > Preferences.
PC: Hold down the Control and B keys on your keyboard to open the iTunes menu bar, then choose iTunes > Preferences. Learn more about menus in iTunes for Windows. - Click the Store tab.
- Choose Limit Ad Tracking.
- Click OK.
- Quit iTunes. The next time that you open iTunes and listen to Apple Music Radio, the interest-based ads will be off.
On your Apple TV
- Go to Settings > iTunes Store.
- Turn on Limit Ad Tracking.
Learn more
- Learn more about iAd and advertising with Apple.
- Find out how location services work on your iPhone, iPad, and iPod touch.
- We respect your privacy. View Apple's Privacy Policy.