Opt out of interest-based ads from iAd

Learn how to limit ad tracking on your computer, iPhone, iPad, iPod touch, and Apple TV, and how to turn off location-based ads on your iPhone, iPad, and iPod touch.

To give you the best advertising experience, iAd provides ads based on your interests. If you want to opt out of interest-based ads, you can choose to limit ad tracking on your computer, iPhone, iPad, iPod touch, and Apple TV. You can also turn off location-based ads on your iPhone, iPad, and iPod touch.

Here's what you can expect when you limit ad tracking:

  • You might see the same number of ads as before, but they might be less relevant because they aren't based on your interests.
  • You might still see ads related to the content in an application or based on other non-personal information.

On your iPhone, iPad, or iPod touch

  1. Go to Settings > Privacy > Advertising.
  2. Turn on Limit Ad Tracking. 

Turn off location-based ads

You can also turn off location-based ads on your iPhone, iPad, or iPod touch.

  1. Go to Settings > Privacy > Location Services > System Services.
  2. Turn off Location-Based iAds.

In iTunes on your computer

Click to open iTunes and sign in to your Account Information, or use the steps below:

  1. Open iTunes.
  2. Click Sign In, and then enter your Apple ID and password.
  3. Mac: From the menu bar at the top of your computer screen, choose iTunes > Preferences.
    PC: Hold down the Control and B keys on your keyboard to open the iTunes menu bar, then choose iTunes > Preferences. Learn more about menus in iTunes for Windows.
  4. Click the Store tab.
  5. Choose Limit Ad Tracking.
  6. Click OK.
  7. Quit iTunes. The next time that you open iTunes and listen to Apple Music Radio, the interest-based ads will be off.

On your Apple TV

  1. Go to Settings > iTunes Store.
  2. Turn on Limit Ad Tracking.

Learn more

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