Use Safari settings to remove and block data that websites can use to track you in Safari. To view these preferences, choose Settings > Safari.
Prevent Cross-Site Tracking
Some websites use third-party content providers. A third-party content provider can track you across websites to advertise products and services.
With this option turned on, tracking data is periodically deleted unless you visit the third-party content provider.
Fraudulent Website Warning
When Fraudulent Website Warning is enabled, Safari will display a warning if the website you are visiting is a suspected phishing website. Phishing is a fraudulent attempt to steal your personal information, such as user names, passwords, and other account information. A fraudulent website masquerades as a legitimate one, such as a bank, financial institution, or email service provider. Before visiting a website, Safari may send information calculated from the website address to Google Safe Browsing to check if the website is fraudulent. For users with China mainland set as their region in Settings > General > Language and Region, Safari may also use Tencent Safe Browsing to do this check. The actual website address is never shared with the safe browsing provider. These safe browsing providers may also log your IP address when information is sent to them. You can disable Fraudulent Website Warnings in Safari at any time by going to Settings > Safari, then sliding the Fraudulent Website Warning switch to off.
When Private Browsing is enabled, Safari doesn’t remember the pages you visit, AutoFill information, and your open tabs aren’t stored in iCloud. Websites can’t modify information stored on your device, so services normally available at such sites may work differently until you turn off Private Browsing.
Note: While Private Browsing is enabled, the address bar appears dark instead of light.
Check for Apple Pay
When you are in an app or on a website that uses Apple Pay on an iPhone, iPad, or Apple Watch, they can check if you have Apple Pay enabled on that device. You may disable websites you visit from checking if Apple Pay is enabled at any time by going to the Check for Apple Pay setting on your iOS or iPadOS device in Settings > Safari > Privacy and Security.
By using these features, you agree and consent to Apple’s and its subsidiaries’ and agents’ transmission, collection, maintenance, processing, and use of this information as described above.
Safari analyzes each webpage you visit to determine its language. This determination is made entirely on your device. If the webpage can be translated to any of your preferred languages, you can choose to translate it. If you translate, Safari will send the webpage’s contents (including the full text) to Apple’s servers for translation. After the translation is complete, Apple will discard the contents of the webpage.
If the webpage was not viewed in Private Browsing mode, then Safari will also send the webpage’s address to Apple. Apple will store the address for up to five years to improve Apple’s products, services, and technologies. Since Apple does not store the contents of webpages you translate, only publicly accessible webpages will be used to improve Apple’s products, services, and technologies.
Webpage contents and addresses sent to Apple are not associated with your Apple ID, email address, or other data Apple may have from your use of other Apple services.
In order to provide you with a better browsing experience, after translating a particular webpage, other webpages you visit in the same domain that you visit within the same tab may also be translated. Safari will stop automatically translating when you visit a webpage that is no longer in the same original language, or a webpage on a different domain.