Watch content in the Apple TV app on iPhone
Start playing content from the Apple TV app on iPhone. Content from iTunes and supported services plays in the Apple TV app, while content from other providers plays in their video app.
Tap the title to see the details screen.
Choose any of the following options (not all options are available for all titles):
Watch an Apple Channel: (iOS 12.3) Tap Play. If you’re not a current subscriber, tap Try It Free or Subscribe.
Watch with the suggested video app: Tap Play.
Choose a different video app: If the content is available from multiple providers, scroll down to How To Watch, then choose a provider.
Buy or rent from the iTunes Store: Tap Buy or Rent. See Get music, movies, TV shows, and more in the iTunes Store on iPhone.
Download the content: Tap . You can find the download in Library and watch it even when iPhone isn’t connected to the Internet.
Control the playback in the Apple TV app
During playback, tap the screen to show the controls.
Skip backward 15 seconds; touch and hold to rewind
Skip forward 15 seconds; touch and hold to fast-forward
Change the aspect ratio; if you don’t see the scaling control, the video already fits the screen perfectly
Display subtitles and closed captions (not available for all content)
To customize the appearance of subtitles and closed captions, go to Settings > General > Accessibility > Subtitles & Captioning > Style.
Change the Apple TV app settings
Go to Settings > TV.
Do any of the following:
Limit playback to Wi-Fi connections: Tap iTunes Videos, then turn off Use Cellular Data for Playback.
Choose the video quality: Tap iTunes Videos. Below Playback Quality, tap Wi-Fi or Cellular, then choose Best Available or Good.
High-quality playback requires a faster Internet connection and uses more data.
Update your recommendations and Up Next queue based on what you watch on your iPhone: Turn on Use Play History.
What you watch on your iPhone affects your personalized recommendations and Up Next on all your devices where you’re signed in with the same Apple ID.
Remove a download
Tap Library, then tap Downloaded.
Swipe left on the item you want to remove, then tap Delete.
Removing content from iPhone doesn’t delete it from your purchases in iCloud or from your iTunes library on your computer. You can download the content to iPhone again later.