Intro to content distribution
The most scalable way to deploy apps and books is to purchase them in volume through the Apps and Books section of Apple School Manager and Apple Business Manager so you can then assign them to your devices or users. All paid and free apps, and most books on the App Store and Apple Books, are eligible for purchase or download.
To purchase apps and books, sign in to Apple School Manager or Apple Business Manager with an administrator or content manager account. You can use a corporate credit card or VPP credit procured with a purchase order. See Get VPP Credit securely from Apple.
If you develop your own apps, you can also use a mobile device management (MDM) solution to distribute them.
With Apple Business Manager, you can even buy custom apps tailored for the needs of your organization. These apps, built by third‑party developers, are distributed to you privately. You can view them by turning on Custom Apps in Apple Business Manager. Deploying Custom Apps to iPhone and iPad and see Select and buy content.
You can also install apps on iOS, iPadOS, and tvOS devices through USB, or—in the case of Apple TV—wirelessly with Apple Configurator 2. See Using Apple Configurator 2 with iPhone, iPad, and Apple TV.
Apps purchased in volume can be assigned to devices or users in any country where the app is available, enabling multinational distribution for your enterprise. Developers can make their apps available in multiple countries through the standard App Store publishing process in iTunes Connect, so purchases must be made in a country where volume purchasing is available.