Maintaining a safe App Store experience
The App Store is designed to be a safe and trusted place for users around the world to discover and download apps.
Apple maintains the safety of the App Store by ensuring every app is reviewed by a member of the App Review team. App submissions are reviewed to help verify they meet Apple’s high standards for privacy, security, and safety — consistent with the App Review Guidelines.
As threats have evolved in scope and complexity, Apple constantly expands its antifraud initiatives to address these challenges and to help protect you. Every day, teams at Apple monitor and investigate fraudulent activity on the App Store. They utilize sophisticated tools and technologies to remove bad actors.
Apple also provides a range of tools and resources to help you make informed decisions about which apps to download, make purchases safely, and report suspicious activity. Together, users, developers, and Apple can continue to keep the App Store a safe and trusted place for all.
View an app’s product page
Privacy Nutrition Labels
Every app product page on the App Store features an App Privacy section where you can view the app's privacy nutrition label. These provide a clear summary of how your data — like location, browsing history, and contacts — may be collected and used, helping you to make informed download decisions. Learn more about the privacy information section.
Ratings & Reviews
App ratings and reviews help you discover great apps with insights from others who have already used them. Apple works continuously to remove fraudulent, duplicate, or inappropriate ratings and reviews to keep this feedback reliable and relevant.
Age Ratings
Age ratings help you make informed decisions about the appropriateness of apps for you or your family. These ratings are based on information provided by developers regarding the sensitive content and features in their apps. Age ratings work with the parental controls built into every Apple device to help enhance child safety while safeguarding privacy, including:
Screen Time — Content Restrictions help prevent your kids from downloading apps that exceed the age ratings you have set. They also stop your kids from seeing those apps in certain places in the App Store, like on the Today or Games tabs. Learn more about Screen Time.
Ask to Buy — Choose which apps your kids can use by approving or declining kids’ free downloads, app purchases, or in-app purchases from the App Store. Learn more about Ask to Buy.
Protecting your purchases
In-App Purchases
Apple’s In-App Purchase system is designed to provide a safe and seamless way for you to make digital purchases. Learn more about In-App Purchases.
End-to-End Encryption — Your transactions are processed securely with encryption to protect your financial details.
Fraud Detection — Apple uses advanced fraud detection systems to monitor for suspicious activity.
Request a Refund — If you experience an issue with a purchase, you can request a refund directly through Apple. Learn how to request a refund.
Manage your purchases and subscriptions
After you download an app or make a purchase of digital goods and services, you can review your activity and manage your account.
Purchase History — Check every app purchase you’ve made through the App Store and more. Learn how to review your purchase history.
Manage Subscriptions — View your active app subscriptions from the App Store in one place and cancel or change plans at any time. Learn how to view and cancel subscriptions.
Email Notices — If you have any subscriptions, Apple notifies you in advance of any upcoming price changes to avoid surprises.
Customer support when you need it
Request a refund for a purchase
If you experience an issue with an app you purchase from the App Store or an In-App Purchase, you can request a refund directly through Apple. Sign in to reportaproblem.apple.com and choose “Request a refund”. Learn more about how to request a refund.
Report a problem with an app or In-App Purchase
You can also report problematic apps at reportaproblem.apple.com. Apple will investigate and remove any apps that are found to be malicious.
What to do if you suspect fraudulent activity
Across Apple, there are a number of experts — from App Review to Trust & Safety teams — that work around the clock to detect, investigate, and prevent malicious activity on the App Store before it can reach users.
In addition to the work of these teams, there are resources, such as an app’s Privacy Nutrition Label, user ratings and reviews, and age ratings, to help you make informed decisions on which apps to download.
Report suspicious app activity
If you suspect suspicious activity in an app that you downloaded from the App Store, report it at reportaproblem.apple.com. Apple investigates and takes swift action accordingly.