Buy or rent movies and TV shows in the Apple TV app
The Store in the Apple TV app is your all-in-one destination to browse, buy, and rent a wide variety of movies and TV shows.
Once you find something you want to watch, you can purchase it, rent it (if it’s a movie), or choose how to watch it if it’s available on multiple channels and apps. If it’s available to start playing immediately, you’ll get the default channel or app that lets you watch it in the highest-quality version.
Tip: To require a user to enter a password before making purchases, go to Settings on Apple TV, then go to Users and Accounts > [user name] > Purchases.
Navigate down to see top charts, new releases, great deals, and more, then navigate left or right to view available options.
Select an item to see previews, ratings, descriptions, and viewing information.
When you select a movie in the Store, a new screen appears with ratings, descriptions, and viewing information, including all of the ways you can watch the movie on Apple TV.
Watch a free movie preview in full screen: If a preview is available, it automatically begins playing in the background. To watch the preview in full screen, swipe up on the clickpad or touch surface on your remote, or press up on the clickpad ring (silver remote only).
Play the movie: If the movie is already available to you to watch, select Play to start watching it immediately.
Buy or rent the movie: Select Buy or Rent, then select the option you want and confirm your purchase or rental.
Note: After renting a movie, you have 30 days to begin watching it. Once you start watching it, you can play it as many times as you want within 48 hours. During the rental period, you can download the rented movie on one device at any given time and also stream it on another. For example, you can start watching a movie downloaded on your iPhone, then finish watching it later on your Apple TV. Once your time is up, the movie is no longer available.
Open the movie in another app: Select Open In or Try [app name]. If an app isn’t immediately available, follow the onscreen instructions to install it and connect to it. Some apps may require a subscription.
Add an item to your Watchlist: If you want to watch the movie later, select Add to Watchlist. To remove the item from your Watchlist, select Added to Watchlist. Items added to your Watchlist appear in the Continue Watching and Watchlist rows.
Go to the next item in the category you’re browsing: Swipe left or right on the clickpad or touch surface, or press left or right on the clickpad ring.
Navigate down to watch additional trailers, browse related items, preview extras, explore cast and crew, see viewing options, or get more information.
Press or on your remote to go back to the Store screen.
Buy an episode, season, full series, or season pass: Select Buy, then select the option you want and confirm your purchase.
Play the TV show: If the TV show is already available to you to watch, select Play to start watching it immediately.
Open the TV show in another app: Select Open In or Try [app name]. If an app isn’t immediately available, follow the onscreen instructions to install it and connect to it. Some apps may require a subscription.
Some content and apps are available with a subscription. To sign up, select the item and follow the sign-up process using your Apple Account. If you haven’t installed the app yet, you’ll be prompted to download it from the App Store.
Add an item to your Watchlist: If you want to watch the TV show later, select Add to Watchlist. To remove the item from your Watchlist, select Added to Watchlist. Items added to your Watchlist appear in the Continue Watching and Watchlist rows.
Go to the next item in the category you’re browsing: Swipe left or right on the clickpad or touch surface, or press left or right on the clickpad ring.
Navigate down to browse seasons and episodes, view related items, explore cast and crew, see viewing options, or get more information.
Press or on your remote to go back to the Store screen.