Intro to Apple Business Manager
Apple Business Manager is a simple, web-based portal for IT administrators that works with your third-party mobile device management (MDM) solution so that you can easily buy content in volume, whether your organization uses iPhone, iPad, or Mac.
To learn whether Apple Business Manager is available in your country or region, see the Apple Support article Availability of Apple programs and payment methods for education and business.
Apple Business Manager offers the following features.
Automated Device Enrollment
With Apple Business Manager, you can automate MDM enrollment and simplify initial device setup without having to physically touch or prepare the devices before users get them. You can automatically enroll devices into your MDM solution of choice, as long as the device has been added to your organization at the time of purchase—from Apple, an Apple Authorized Reseller, an authorized cellular carrier, or through Apple Configurator.
Buy apps and books
Apple Business Manager works with your MDM solution, letting your organization buy content (such as apps and books) in volume, assign it to devices or users, and then install and update that content wirelessly, even if the App Store is disabled. You retain full ownership and control of apps you’ve bought. You can even revoke and reassign apps to different devices and users—in any country where that app is available from the App Store.
Managed Apple Accounts
Apple Business Manager makes it easy to create a unique Managed Apple Account for each user in your organization. Managed Apple Accounts are unique to your organization, and separate from personal Apple Accounts you can create for yourself. A benefit is that IT administrators manage the services that a Managed Apple Account can access. Also, because Apple Business Manager integrates with your existing environment, you can provide Managed Apple Accounts to employees using their existing organization credentials—for example, Google Workspace, Microsoft Entra ID, or your identity provider (IdP). You can also sync user accounts with Google Workspace, Microsoft Entra ID, or your IdP.
Apple Business Essentials
Apple Business Essentials includes all the features of Apple Business Manager and more. It is one complete subscription that seamlessly brings together device management, 24/7 support, and iCloud storage. In this way, your small business can easily manage every employee’s iPhone, iPad, Mac, and Apple TV (that your organization owns)—every step of the way. Apple Business Essentials is currently available only in the United States. To learn more, see the Apple Business Essentials User Guide.
Certifications
To help you address any regulatory and contractual obligations, Apple maintains certifications in compliance with the ISO/IEC 27001 and 27018 standards. These certifications provide our customers with an independent attestation over Apple’s Information Security and Privacy practices for in-scope systems. See Apple services covered by ISO/IEC 27001 and ISO/IEC 27018 in Apple Platform Certifications.