Privacy is a core principle at Apple and a priority in all that we do. We believe that it's important for you to know what we're collecting and why we need it so that you can make informed choices.
Apple collects information that you provide when you request a product or service, such as billing and shipping information, or the information you provide when you register for a Today at Apple session. Apple uses this information to provide you with the product or service that you requested, for fraud and security, and to comply with applicable laws.
Apple collects information about how you use Apple Store app and information about your past purchases to tailor your Apple Store app experience, including by highlighting products or Today at Apple sessions that may interest you. If you allow Apple Store app to access your location, it may be used to provide you with relevant information such as nearby Apple store locations or Today at Apple sessions nearby. Siri also suggests Today at Apple sessions based on on-device information derived from the apps you use and the websites you visit with Safari.
Your sign-in information is shared across the Apple Store app, iTunes, and the App Store. If you are signed in, information about your devices and the subscriptions associated with your Apple ID will be available to you in Apple Store app and will be used to personalize your Apple Store app experience. To sign out, go to Settings on your iOS device and select iTunes & App Stores, then tap your Apple ID.
Disclosure to Third Parties
Apple may share your information with partners for purposes of fulfilling your request, such as processing your purchase, product delivery, or customer service. Apple may also provide information which cannot be linked to you to third party partners that provide our products and services or that help Apple market to customers. These companies are obligated to protect your information and may be located wherever Apple operates.
Information about products not manufactured by Apple, or independent websites not controlled or tested by Apple, is provided without recommendation or endorsement. Apple assumes no responsibility with regard to the selection, performance, or use of third-party websites or products. Apple makes no representations regarding third-party website accuracy or reliability. Risks are inherent in the use of the Internet. Contact the vendor for additional information. Other company and product names may be trademarks of their respective owners.
We may collect, use, transfer, and disclose non-personal information for any purpose. For example, we may aggregate your non-personal information with that of other Apple Store app users for purposes of evaluating or improving the service.
You may also choose to receive Apple Announcement notifications from Apple Store app, such as a new product announcement or release date. Apple does not use your personal information to provide these announcements. You can opt out of the announcements at any time by visiting your Apple Store app settings.