Profile
Each user on Apple TV 4K can have their own profile to get personalized recommendations, watch histories, and watchlists. There are two types of profiles on Apple TV 4K:
Profile created with an Apple Account: When you sign in to Apple TV 4K you get custom system language preferences, paired AirPods settings, Game Center data, music, and other content recommendations. You can also create and manage up to five additional profiles for other family or household members.
If you set your profile to be the default profile, you can manage Apple TV 4K, set up One Home Screen for multiple Apple TV 4K devices, and sync your iCloud photos to the Photos app.
Managed profile: Set up by a profile with an Apple Account, a managed profile gets its own unique name, image, watch history, recommendations, and watchlists in the Apple TV app. Profiles for kids present only age-appropriate content and search results based on the content restrictions set up by the managing profile.