Distribute content with Apps and Books in Apple School Manager and Apple Business Manager

Learn to deploy apps and books purchased in the Apps and Books section in Apple School Manager and Apple Business Manager.

When you purchase content for your school or business in Apps and Books, you can distribute your purchases directly to your users in one of three ways: User Assignment,* Device Assignment,* or Redemption codes.

* User Assignment and Device assignment are types of Managed Distribution. 

  Managed Distribution
Redemption codes
User Assignment Device Assignment
  • iOS 7 or later
  • OS X Mavericks (version 10.9) or later
  • iOS 9 or later
  • OS X El Capitan  (version 10.11) or later
  • tvOS 12
Distribution of free apps  
Distribution of paid apps
Distribution of custom apps (Apple Business Manager only)
Distribution of free books    
Distribution of paid books  
Mobile Device Management (MDM) used for distribution
If apps are revoked or reassigned, the organization retains ownership  
Apple ID isn't required for access to apps    
Content is available across multiple devices in purchase history  
Content is available via family sharing    
End users can make and restore in-app purchases††  

† Some MDMs may support managed distribution and/or redeemable codes. Contact your MDM provider for more information on the requirements. 

†† While in-app purchases aren't supported as standalone content that can be bought and distributed with Apps and Books, end users can make and restore in-app purchases from within Apps and Books-assigned apps, as long as those apps aren't device-assigned.

If you want to switch from redeemable codes to managed distribution

If you are currently using redeemable codes and you want to use managed distribution, learn how to migrate to managed distribution.

If your new Apps and Books purchases don’t show up for assignment in your MDM solution

Apps and Books server tokens are valid for one calendar year after initial download. Before the year is up, you need to go to the Account Summary section on the Apps and Books Store to obtain a new token. You also need to perform these steps if you ever change your password.

If you want to use managed distribution, but don’t have an MDM solution

Apple offers Apple Configurator 2 and Profile Manager.* There are also many third-party options depending on the needs of your organization

For more information on managing devices, visit:

• Managing devices for Education

• Managing devices for Business


Some apps and books might not be available subject to country or region and developer opt-in. See program and content availability.

* As part of macOS Server.

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