Content Managers and Locations in Apple Business Manager
It’s easy for you to add Content Managers. This lets them manage licenses at all locations where they are a Content Manager, and they don’t necessarily have to be the same person who purchased the apps and books.
By selecting a location from the pop-up menu, a Content Manager is indicating that they want to transfer licenses to that location. If they don’t see a location listed, they don’t have Content Manager permissions for that location. They must contact the administrator shown in the window and request that Content Manager permissions be added to their account for the location where the Content Manager wants to manage app and book licenses. Content Managers with access to multiple locations can then move licenses between locations.
Licenses that are currently assigned in your mobile device management (MDM) solution are listed as assigned and are unavailable. When those licenses are unassigned, they are then shown as available for transfer in Apps and Books.
Because administrators have access to all locations, it’s recommended that they be the ones to renew tokens for all the locations at once. Another reason to use the administrators is that they’re also probably the ones managing the MDM solutions.