Buy films and TV shows from the Apple TV app

Buy films and TV programmes, download or stream them, and watch them anywhere with the Apple TV app.

Before you buy

  • You need an Apple ID to purchase anything from the Apple TV app. Your Apple ID is the account you use to access Apple services. If you use other Apple services, such as iCloud, sign in with the same Apple ID. If you don’t have an Apple ID, you can create one.
  • If you see download button next to a video in the Apple TV app on iPhone, iPad, iPod touch, Mac or PC, then either you've purchased that video or it's available to download because it's part of your Apple TV channel subscription. Tap download button to download that video to your device.* You won't be charged for the video again.
  • Find out which devices you can use with the Apple TV app

* To stream a video on Apple TV, smart TVs or streaming devices, select Play.

Buy, then download or stream

Follow the steps below for your device.

On your iPhone, iPad or iPod touch

Open the Apple TV app, tap the Watch Now tab, then tap a category, such as Films, TV Programmes or Kids. Or tap Search to find a specific film or TV programmes.

When you want to buy something:

  1. Tap a film or TV programme.
  2. Tap the Buy price, then tap Purchase. To buy a series or Season Pass for a TV programme, scroll down to How to Watch, then tap Buy Seasons. You may need to sign in with your Apple ID.
  3. To play your video, tap .  Or tap download button to download the video to your device.
  4. To find your films and TV programmes, go to the Library tab.

On your Mac

Open the Apple TV app, then go to Watch Now, Films, TV Programmes or Kids at the top of the screen. Or go to Search in the top right-hand corner to find a film or TV programme.

When you want to buy something:

  1. Click a film or TV programme.
  2. Click the Buy price, then click Purchase. To buy a series or Season Pass for a TV programme, scroll down to How to Watch, then click Buy Seasons. You may need to sign in with your Apple ID.
  3. To play your video, click . To download the video to your Mac, click .
  4. To find your films and TV programmes, go to the Library tab.

On your Apple TV, smart TV or streaming device

The Apple TV app is built in to Apple TV and is available on compatible smart TVs and streaming devices.

Open the Apple TV app, then go to Watch Now, Films, TV Programmes or Kids at the top of the screen. Or go to Search to find a film or TV programme.

When you want to buy something:

  1. Select a film or TV programme.
  2. Select the Buy price. To buy a series or Season Pass for a TV programme, scroll down to How to Watch, then select Buy Seasons. You may need to enter your Apple ID password to complete your purchase.
  3. To watch your video, select Play. You can't download videos to your Apple TV, smart TV or streaming device.
  4. To find your films and TV programmes, go to the Library tab.

In iTunes on your PC

Open iTunes on your PC, select Films or TV Programmes from the pop-up menu in the top left-hand corner, then click Store in the navigation bar. Or go to Search to find a film or TV programme.

When you want to buy something:

  1. Click a film or TV programme.
  2. Click the Buy price to purchase an entire series. Or click the price next to an episode to purchase a single episode. You may need to sign in with your Apple ID. For TV programmes, you can find options for buying series and Season Passes at the bottom of the product page.
  3. To play your video, click . To download the video to your computer, click .
  4. To find your films and TV programmes, go to Films > Library or TV Programmes> Library.

Find out more about a film or TV programme

If you want to know more about the release date, audio languages, subtitle availability, rating or iTunes Extras offered with a video, check the information page for a film or TV programme.

  • If you see 4KDolby VisionDolby Atmos or HDR near a film's name, you can watch it in higher-quality video formats on compatible devices.* Find out more about 4K, HDR, Dolby Vision and Dolby Atmos.
  • If you see CC or SDH near a video's name, the video includes closed captioning or subtitles for the deaf and hard of hearing. Find out how to turn on subtitles and audio languages.
  • If you see AD near a video's name, the video includes audio-described content. This means an optional audio track will describe non-verbal moments and action in the film. Find out more about audio-described content.
  • To see if a film includes bonus features, such as deleted scenes, trailers or commentary, scroll down to How To Watch and look for Includes iTunes Extras under Buy. Get help with iTunes Extras.
  • If you have a Season Pass or Multi-Pass for all current and future episodes of a TV programme, you can find details about the pass at the bottom of the product page. When a new episode is available, you'll receive a notification and an email.

*4K, Dolby Vision, Dolby Atmos, HDR and iTunes Extras (if included) are only available with high-quality (HD) film purchases.

Learn more

In some countries and regions, Films are called Movies, and TV Programmes are called TV Shows.

Store availability and features may vary by country or region. See what you can buy in your country or region.

Information about products not manufactured by Apple, or independent websites not controlled or tested by Apple, is provided without recommendation or endorsement. Apple assumes no responsibility with regard to the selection, performance or use of third-party websites or products. Apple makes no representations regarding third-party website accuracy or reliability. Contact the vendor for additional information.

Published Date: