Control personalised ads on the App Store, Apple News and Stocks

Find out how to limit the personalisation of ads delivered by Apple on your iPhone, iPad, iPod touch and Mac, and how to turn off location-based ads delivered by Apple on your iPhone, iPad, iPod touch and Mac.

Apple-delivered advertising helps people discover apps, products and services while respecting user privacy. To deliver personalised ads, Apple uses information about you to serve ads that are more relevant to you. You can find out more about the information Apple uses to serve advertisements to you while protecting your privacy.

If you don't want to receive personalised ads, you can choose to turn off the Personalised Ads setting on your iPhone, iPad, iPod touch and Mac. This may not decrease the number of ads you receive, but the ads may be less relevant to you. You can also turn off location-based ads on your iPhone, iPad, iPod touch and Mac.

Personalised ads

Turn off personalised ads on your device to limit Apple's use of information to serve ads that may be more relevant to you.

Turn off personalised ads on your iPhone, iPad or iPod touch

  1. Go to Settings > Privacy > Apple Advertising.
    iPhone showing options in Apple Advertising, including options for View Ad Targeting Information and Personalised Ads
  2. Turn off Personalised Ads. 

Turn off personalised ads on your Mac

  1. Go to System Preferences and click Security & Privacy. 
  2. Select the Privacy tab.
  3. Select Apple Advertising in the side bar.
    Mac window showing Apple Advertising options, including Apple Delivered Advertising and Personalised Ads
  4. Deselect Personalised Ads.

Location-based ads

If you grant the App Store or Apple News access to your device location, Apple’s advertising platform may use the current location of your device to provide you with geographically targeted ads on the App Store and on Apple News.

You can turn off geographically targeted ads. 

Turn off location-based ads on your iPhone, iPad or iPod touch

  1. Go to Settings > Privacy > Location Services.
    iPhone showing options in Location Services, including options for Location Alerts and app-specific settings
  2. Either tap to turn off Location Services or select App Store or News from the list and set Allow Location Access to Never.

Find out more about privacy and Location Services in iOS and iPadOS.

Turn off location-based ads on your Mac

  1. Go to System Preferences and click Security & Privacy.
  2. Select the Privacy tab.
  3. Select Location Services in the side bar.
    Mac window showing options in Location Services, including options for app-specific settings
  4. Deselect either “Enable Location Services” or “News”.

Learn more

 

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