Table of Contents

• Welcome
• Overview
  • Advertising on Apple News and Stocks
  • Ad placements, formats, and experiences
  • Generate revenue
  • Brand safety and privacy
• Getting Started
  • Set up advertising for Apple News
  • Link Apple News channels to App Store Connect
  • Manage ad placement for your channel
• Workbench Setup
  • Workbench overview
  • Set up Workbench administration
  • Add users to Workbench
  • Manage account settings
  • Ad settings
  • Line settings
  • Ad backfill settings
  • Exclusions and restrictions
• Campaign Management
  • Campaign components
  • Campaign categories
  • Create a campaign
  • Create a line
  • Create an ad
  • Preview and test ads
  • Set up targeting
  • Choose audience segments
  • Inventory forecasting and reservation
  • Search for and edit campaigns
• Tracking & Reporting
  • Third-party ad tags
  • Third-party ad tracking
  • Third-party reporting
  • Workbench reporting metric definitions
  • Access Workbench reporting
  • App Store Connect reporting
• Workbench and Google Ad Manager 360
  • Integrate Workbench and Google Ad Manager 360
  • Supported ad types, formats, and tags
  • Inventory and ad serving
  • Creating an order in Google Ad Manager
  • Targeting dimensions
  • Creatives
  • Manage campaigns
  • Programmatic Guaranteed
  • Google Ad Manager Trafficking Checklist
• Ad Specs
  • Ad specifications for Apple News
  • Ad identifier
  • Supported Apple News ad formats
  • Supported Apple News ad formats for Google Campaign Manager
  • Standard, double, large, and MREC banner specs
  • Interstitial specs
  • Direct response template specs
  • Carousel specs
  • Subscription (template) specs
  • IAB banner specs
  • Pre-roll video ad specs
  • Outstream video ad specs
  • Sponsored content (native) ad specs
  • Google Campaign Manager technical specs
  • Third-party ad tag technical specs
  • VAST tag technical specs
  • Testing ads
  • Rendered display information
• Content Guidelines
  • Advertising on Apple News content guidelines
  • General content guidelines
  • Restricted content guidelines
  • Unacceptable or prohibited content guidelines
  • Rights and responsibilities