insertion point
The insertion point is a blinking vertical line or I-beam in text that indicates where the next character you type will appear.
To place the insertion point inside text, do one of the following:
In a table cell: Click the cell to select it, then click where you want to start typing.
In a text box: Click the text box. If the object already contains text, click once to select the object, then click again in the text where you want to place the insertion point.
In a shape: Double-click the shape. If the object contains text, a word is selected; click again where you want to place the insertion point.
After you place the insertion point, you can use the arrow keys to move it.