Buy films and TV shows from the Apple TV app

Buy films and TV shows, download or stream them, and watch them anywhere with the Apple TV app.

Before you buy

  • You need an Apple ID to purchase anything from the Apple TV app. Your Apple ID is the account that you use to access Apple services. If you use other Apple services, like iCloud, sign in with the same Apple ID. If you don’t have an Apple ID, you can create one.
  • If you see download button next to a video in the Apple TV app on iPhone, iPad, iPod touch, Mac or PC, then either you purchased that video or it's available to download because it's part of your Apple TV channel subscription. Tap download button to download that video to your device.* You won't be charged again for the video.
  • Learn which devices you can use with the Apple TV app

* To stream a video on Apple TV, smart TVs or streaming devices, select Play.

Buy, then download or stream

Follow the steps below for your device.

On your iPhone, iPad or iPod touch

Open the Apple TV app, tap the Watch Now tab, then tap a category, like Films, TV Shows or Kids. Or tap Search to find a specific film or TV show.

When you want to buy something:

  1. Tap a film or TV show.
  2. Tap the Buy price, then tap Purchase. To buy a season or Season Pass for a TV show, scroll down to How to Watch, then tap Buy Seasons. You might need to sign in with your Apple ID.
  3. To play your video, tap .  Or tap download button to download the video to your device.
  4. To find your films and TV shows, go to the Library tab.

On your Mac

Open the Apple TV app, then go to Watch Now, Films, TV Shows or Kids at the top of the screen. Or go to Search in the upper-right corner to find a film or TV show.

When you want to buy something:

  1. Click a film or TV show.
  2. Click the Buy price, then click Purchase. To buy a season or Season Pass for a TV show, scroll down to How to Watch, then click Buy Seasons. You might need to sign in with your Apple ID.
  3. To play your video, click . To download the video to your Mac, click .
  4. To find your films and TV shows, go to the Library tab.

On your Apple TV, smart TV or streaming device

The Apple TV app is built in to Apple TV and is available on compatible smart TVs and streaming devices.

Open the Apple TV app, then go to Watch Now, Films, TV Shows or Kids at the top of the screen. Or go to Search to find a film or TV show.

When you want to buy something:

  1. Select a film or TV show.
  2. Select the Buy price. To buy a season or Season Pass for a TV show, scroll down to How to Watch, then select Buy Seasons. You might need to enter your Apple ID password to complete your purchase.
  3. To watch your video, select Play. You can't download videos to your Apple TV, smart TV or streaming device.
  4. To find your films and TV shows, go to the Library tab.

In iTunes on your PC

Open iTunes on your PC, select Films or TV Shows from the pop-up menu in the upper-left corner, then click Store in the navigation bar. Or go to Search to find a film or TV show.

When you want to buy something:

  1. Click a film or TV show.
  2. Click the Buy price to purchase an entire season. Or click the price next to an episode to purchase a single episode. You might need to sign in with your Apple ID. For TV shows, you can find options for buying seasons and Season Passes at the bottom of the product page.
  3. To play your video, click . To download the video to your computer, click .
  4. To find your films and TV shows, go to Films > Library or TV Shows > Library.

Learn about a film or TV show

If you want to know more about the release date, audio languages, subtitles, rating or iTunes Extras offered with a video, check the information page for a film or TV show.

  • If you see 4K , Dolby Vision , Dolby Atmos, or HDR near a film's name, you can watch it in higher-quality video formats on compatible devices.* Learn more about 4K, HDR, Dolby Vision and Dolby Atmos.
  • If you see CC or SDH near a video's name, the video includes closed captioning or subtitles for the deaf and hard of hearing. Learn how to turn on subtitles and audio languages.
  • If you see AD near a video's name, the video includes audio-described content. This means an optional audio track will describe non-verbal moments and action in the film. Learn more about audio-described content.
  • To see if a film includes bonus features, like deleted scenes, trailers, or commentary, scroll down to How To Watch and look for Includes iTunes Extras under Buy. Get help with iTunes Extras.
  • If you have a Season Pass or Multi-Pass for all current and future episodes of a TV show, you can find details about the pass at the bottom of the product page. When a new episode is available, you'll get a notification and an email.

*4K, Dolby Vision, Dolby Atmos, HDR and iTunes Extras (if included) are only available with high-quality (HD) film purchases.

Learn more

In some countries and regions, Movies are called Films, and TV Shows are called Programs.

Store availability and features might vary by country or region. See what you can buy in your country or region.

Information about products not manufactured by Apple, or independent websites not controlled or tested by Apple, is provided without recommendation or endorsement. Apple assumes no responsibility with regard to the selection, performance or use of third-party websites or products. Apple makes no representations regarding third-party website accuracy or reliability. Contact the vendor for additional information.

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