Distribute content with Apps and Books in Apple School Manager, Apple Business Essentials and Apple Business Manager

Find out how to deploy apps and books that were purchased in the Apps and Books section in Apple School Manager, Apple Business Essentials and Apple Business Manager.

After you've purchased content for your educational institution or business in Apps and Books, you can distribute your purchases directly to your users.1 You can use the User Assignment and Device Assignment features of managed distribution, or the redemption codes feature of Apple Business Manager.

Managed distribution

Redemption codes3

User Assignment

Device Assignment


  • iOS 7 or later

  • OS X Mavericks (version 10.9) or later

  • iOS 9 or later

  • OS X El Capitan (version 10.11) or later

  • tvOS 12 or later

Distribution of free apps

Distribution of paid apps

Distribution of custom apps

Distribution of free books

Distribution of paid books

Mobile Device Management (MDM) used for distribution1

If apps have been revoked or reassigned, the organisation retains ownership

An Apple ID isn't required for access to apps

Content is available across multiple devices in purchase history

Content is available via family sharing

End users can make and restore in-app purchases2

1. Use of the Apps and Books Store is permitted after an organisation has been verified. Please refer to the sign-up guide for Apple Business Manager or Apple Business Essentials.

2. Some MDMs may support managed distribution and/or redeemable codes. Contact your MDM provider for more information on the requirements.

3. While in-app purchases aren't supported as standalone content that can be bought and distributed with Apps and Books, end users can make and restore in-app purchases from assigned apps within Apps and Books.

4. Redemption codes are only available in Apple Business Manager.

If you want to switch from redeemable codes to managed distribution

If you're currently using redeemable codes and want to use managed distribution, find out how to migrate to managed distribution.

If your new Apps and Books purchases aren't appearing for assignment in your MDM solution

Apps and Books server tokens are valid for one calendar year from the date of their initial download. Before the year ends, you'll have to go to the Account Summary section on the Apps and Books Store to get a new token. You'll also need to perform these steps if you ever change your password.

If you want to use managed distribution but don't have an MDM solution

Apple offers Apple Configurator and Apple Business Essentials. There are also many third-party options depending on the needs of your organisation.

For more information on managing devices, visit Apple Platform Deployment.

Some apps and books may not be available subject to country or region and developer opt-in status. See program and content availability.

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