Distribute content with Apps and Books in Apple School Manager, Apple Business Essentials, and Apple Business Manager

Learn to deploy apps and books purchased in the Apps and Books section in Apple School Manager, Apple Business Essentials, and Apple Business Manager.

When you purchase content for your school or business in Apps and Books, you can distribute your purchases directly to your users.1 You can use the User Assignment and Device Assignment features of managed distribution, or the redemption codes feature of Apple Business Manager.

Managed distribution

Redemption codes3

User Assignment

Device Assignment


  • iOS 7 or later

  • OS X Mavericks (version 10.9) or later

  • iOS 9 or later

  • OS X El Capitan (version 10.11) or later

  • tvOS 12 or later

Distribution of free apps

Distribution of paid apps

Distribution of custom apps

Distribution of free books

Distribution of paid books

Mobile Device Management (MDM) used for distribution1

If apps are revoked or reassigned, the organization retains ownership

Apple ID isn't required for access to apps

Content is available across multiple devices in purchase history

Content is available via family sharing

End users can make and restore in-app purchases2

1. Use of the Apps and Books Store is permitted after an organization has been verified. Please refer to the sign-up guide for Apple Business Manager or Apple Business Essentials.

2. Some MDMs may support managed distribution and/or redeemable codes. Contact your MDM provider for more information on the requirements.

3. While in-app purchases aren't supported as standalone content that can be bought and distributed with Apps and Books, end users can make and restore in-app purchases from within Apps and Books-assigned apps.

4. Redemption codes are available only in Apple Business Manager.

If you want to switch from redeemable codes to managed distribution

If you are currently using redeemable codes and you want to use managed distribution, learn how to migrate to managed distribution.

If your new Apps and Books purchases don’t show up for assignment in your MDM solution

Apps and Books server tokens are valid for one calendar year after initial download. Before the year is up, you need to go to the Account Summary section on the Apps and Books Store to get a new token. You also need to perform these steps if you ever change your password.

If you want to use managed distribution, but don’t have an MDM solution

Apple offers Apple Configurator and Apple Business Essentials. There are also many third-party options depending on the needs of your organization.

For more information on managing devices, visit Apple Platform Deployment.

Some apps and books might not be available subject to country or region and developer opt-in. See program and content availability.

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