Apple TV (2nd and 3rd generation): Purchasing and viewing movies

With Apple TV software version 5.0 or later, you can purchase movies directly on your Apple TV (2nd or 3rd generation) and view them using your Apple TV.

Note: Not all movies are available for purchase, but may be available for renting. For information about renting movies on Apple TV, read this article.

To purchase movies on your Apple TV (2nd or 3rd generation)

  1. Select Movies from the main Apple TV menu.
  2. Choose Top Movies, Genres, Genius or Search.
  3. Find a movie you would like to purchase and select it.
  4. When you've decided on a selection you want, choose Buy from the onscreen menu to purchase the selection.
  5. A confirmation message will appear. Click OK to continue.
  6. A prompt will tell you where you can find your purchased movie. Click OK to continue.

To view previously purchased movies on your Apple TV (2nd or 3rd generation)

  1. On the Apple TV main menu, choose Movies > Purchased.
  2. Your purchased movie will be displayed by show titles.
  3. Find a movie you would like to view and select it.
  4. Choose Play.

Additional Information


  • 1080p movie content for iTunes Store is only available on Apple TV (3rd generation).
  • Apple TV (2nd and 3rd generation) are set by default to provide the highest resolutions available from iTunes Store. If you are experiencing long wait times and playback performance issues when attempting to view iTunes Store movie content, please read this article for additional troubleshooting.
  • Not all movies are available for purchase on Apple TV.
  • Not all movies are available in 1080p HD. Movies that are available in 1080p HD will list "1080p HD" in the movie details section (as seen in the image below).
Important: Mention of third-party websites and products is for informational purposes only and constitutes neither an endorsement nor a recommendation. Apple assumes no responsibility with regard to the selection, performance or use of information or products found at third-party websites. Apple provides this only as a convenience to our users. Apple has not tested the information found on these sites and makes no representations regarding its accuracy or reliability. There are risks inherent in the use of any information or products found on the Internet, and Apple assumes no responsibility in this regard. Please understand that a third-party site is independent from Apple and that Apple has no control over the content on that website. Please contact the vendor for additional information.
Last Modified: Feb 20, 2013
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  • Last Modified: Feb 20, 2013
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