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Opt out of interest-based ads from iAd

To give you the best advertising experience, iAd provides ads based on your interests. If you want to opt out of interest-based ads, you can choose to limit ad tracking on your computer, iPhone, iPad, iPod touch, and Apple TV. You can also turn off location-based ads on your iPhone, iPad, and iPod touch.

Here's what you can expect when you limit ad tracking:

  • You might see the same number of ads as before, but they might be less relevant because they aren't based on your interests.
  • You might still see ads related to the content in an application or based on other non-personal information.

Limit ad tracking on your iPhone, iPad, or iPod touch

Go to Settings > Privacy > Advertising.

Limit Ad Tracking option on iPhone

If you're using iOS 6, go to Settings > General > About > Advertising.

If you're using iOS 4 or 5, go to oo.apple.com on your device.

Limit ad tracking on your Apple TV

Go to Settings > iTunes Store.

Limit Ad Tracking option on Apple TV

Limit ad tracking in iTunes on your computer

If you're not already signed in to iTunes, go to Store > Sign In and enter your Apple ID and password. Then go to iTunes > Preferences > Store.

Limit Ad Tracking option in iTunes

If you're listening to iTunes Radio when you make this change, restart iTunes then restart iTunes Radio to remove the interest-based ads.

Turn off location-based ads on your iPhone, iPad, or iPod touch

Go to Settings > Privacy > Location Services > System Services.

iPhone screen showing Location-Based iAds turned off

If you're using iOS 4 or 5, go to Settings > Privacy > Location Services.

Learn more

Last Modified: Sep 26, 2014
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  • Last Modified: Sep 26, 2014
  • Article: HT4228
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