How to opt out of interest-based ads from iAd

To give you the best advertising experience, we recommend that you keep Limit Ad Tracking turned off on your iOS device, Apple TV, and iTunes desktop client. If you don't want to receive ads related to your interests from iAd, you can turn Limit Ad Tracking on.

You can locate Limit Ad Tracking on the following devices:

iOS device

iOS 7 or higher

Choose Settings > Privacy > Advertising.

Opt Out - iOS 7

iOS 6

Choose Settings > General > About > Advertising.

Opt Out - iOS 6

iOS 4 or 5

You can opt out.

Opt Out - iOS 5

If you don't want your current location to be sent as part of an iAd ad call, you can turn the Location-Based iAds setting off on your iOS device at:

  • iOS 6 or higher: Choose Settings > Privacy > Location Services > System Services.
  • iOS 4 or 5: Choose Settings > Privacy > Location Services.

Apple TV

Choose Settings > iTunes Store.
Opt Out - Apple TV


Choose iTunes > Preferences > Store.

Opt Out - Mac/PC

If you've turned on Limit Ad Tracking, you can restore interest-based ads by turning Limit Ad Tracking off.

Note: You must be logged in to iTunes for these settings to apply to your account. We also recommend that you restart iTunes Radio for the Limit Ad Tracking setting changes to take effect.

By opting out:

  • You may see the same number of ads as before; however, they may be less relevant because they won't be based on your interests.
  • You may see ads related to the content in an application or based on other non-personal information.

Learn more

Learn more about Location Services.

Apple respects your privacy. View Apple's Privacy Policy.

Last Modified: Aug 26, 2014
  • Last Modified: Aug 26, 2014
  • Article: HT4228
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