How to opt out of interest-based ads from the iAd network

iAd, Apple's mobile advertising platform, strives to provide relevant ads to you based on your interests. To enable us to continue providing you with the best advertising experience, we recommend you keep interest-based iAds enabled. If you do not want to receive ads related to your interests, you can opt out by accessing this link on your iOS device using iOS 4 or later. You need to be logged into your iTunes account in order for your opt out to be effective.

The message "You have successfully opted out" should appear and you should automatically be opted out of interest-based ads. You can opt in again at any time by visiting this link from your device.

Make sure your iOS device has iOS 4 or later.

Note that by opting out:

• You may see the same number of ads as before; however, they may be less relevant because they will not be based on your interests.
• You may see ads related to the content in an application or based on other non-personal information.

Opting out applies only to Apple advertising services and does not affect advertising from other advertising networks.

If you prefer your location not to be sent as part of an iAd ad call, you can turn the Location-Based iAds setting off on your iOS device at Settings > Location Services > System Services. Learn more about Location Services.

On iOS 6, you can also limit iAd and other interest-based ads by turning on Limit Ad Tracking under Settings.

Apple respects your privacy. View Apple's Privacy Policy.