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Archived - Adding, browsing, and watching videos in iTunes

You can preview, buy, and download videos from the iTunes Store.

This article has been archived and is no longer updated by Apple.

Browsing and buying videos

To buy and play purchased videos, you need iTunes 7 or later. To see what videos are available in the iTunes Store, click iTunes Store on the left side of the iTunes window. Then click the Music Videos, TV Shows, or Movies link and start browsing. When you find a video that you'd like to purchase, click the Buy Video button next to it (or Buy Movie or Buy Episode). Some videos are also available as part of an album or other offer. Purchased videos appear in the appropriate playlist (Movies, TV Shows, or Music Videos) on the left side of the iTunes window.

Watching videos

To watch a purchased video, double-click the file in your library or in the appropriate playlist, just as you do with music. By default, the movie plays in the iTunes window.

You can also change the video playback's default location so that videos play in a separate window or at full screen all the time. To do this:

  1. Open iTunes Preferences.
    Windows users: On the Edit menu, click Preferences.
    Mac users: From the iTunes menu, choose Preferences.
  2. Click the Playback tab.
  3. Choose a playback location from the pop-up menu for both "Play Movies and TV Shows" and "Play Music Videos".
  4. Click OK.

Please note that movies, TV shows, and some music videos (if they are not iTunes Plus format) purchased from the iTunes Store cannot be edited, nor can they be viewed in applications other than iTunes and QuickTime Player. Also, when playing videos in iTunes, the following audio features are not supported:

  • Audio playback through AirTunes
  • Equalizer
  • Sound Check
  • Crossfade playback
  • Sound Enhancer

You can also watch other QuickTime-compatible videos (for example, files that end in ".mov", ".m4v", or ".mp4") in iTunes. To do this, just drag a video to the appropriate library on the left side of the iTunes window, as you would any song file.

Additional Information

For more information about QuickTime, visit the Apple Quicktime page.

For more information about transferring videos to iPod, refer to iTunes: Frequently asked questions about playing and syncing videos to iPod.

Last Modified: Aug 10, 2012
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  • Last Modified: Aug 10, 2012
  • Article: HT1304
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