iTunes: What to do if Applications tab does not appear as sync option for iPhone or iPod touch
Applications can be purchased from the App Store in iTunes 7.7 or later, but you may not see the Applications tab to sync them to iPhone or iPod touch.
This article has been archived and is no longer updated by Apple.
If you have not updated to iPhone 2.0 software, then you will not see an Applications tab listed, and cannot sync Applications to iPhone or iPod touch.
After you update to iPhone 2.0 software, you will see the applications tab and can sync Applications to your iPhone or iPod touch.