Here's what you can expect when you limit ad tracking:
- You might see the same number of ads as before, but they might be less relevant because they aren't based on your interests.
- You might still see ads related to the content in an application or based on other non-personal information.
Limit ad tracking on your iPhone, iPad, or iPod touch
Go to Settings > Privacy > Advertising.

If you're using iOS 6, go to Settings > General > About > Advertising.
If you're using iOS 4 or 5, go to oo.apple.com on your device.
Limit ad tracking on your Apple TV
Go to Settings > iTunes Store.

Limit ad tracking in iTunes on your computer
If you're not already signed in to iTunes, go to Store > Sign In and enter your Apple ID and password. Then go to iTunes > Preferences > Store.

If you're listening to iTunes Radio when you make this change, restart iTunes then restart iTunes Radio to remove the interest-based ads.
Turn off location-based ads on your iPhone, iPad, or iPod touch
Go to Settings > Privacy > Location Services > System Services.

If you're using iOS 4 or 5, go to Settings > Privacy > Location Services.
Learn more
- Find out how location services work on your iPhone, iPad, and iPod touch.
- We respect your privacy. View Apple's Privacy Policy.